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Didomi was built on the simple conviction that respecting people’s data and building a sustainable business go hand in hand. Eight years later, a lot has changed, but our mission to help brands navigate data collection and activation with confidence remains the same. Here’s how we see what comes next:
Collecting, managing, and leveraging data is getting harder
As a leading data privacy tech solutions provider helping thousands of businesses around the world, we are exposed firsthand to the reality brands face every day. And every brand running digital operations today faces the same challenge: ROI from digital channels is increasingly difficult to measure, the tools and signals that made this work a decade ago are degrading, and the replacements aren't obvious.
We call the data that keeps you from moving forward dead-end data: fragmented, noncompliant, or simply lost along the way, rendering it unusable. It comes from several directions at once:
- Global regulations (GDPR, CCPA, CIPA, Law 25, and more) have created a compliance maze for companies operating across markets.
- Third-party cookies are becoming obsolete, eroding visibility into marketing effectiveness.
- Stricter browser limitations (Safari ITP, Firefox, and others) reduce companies' ability to maintain that visibility over time.
- Ad blockers are pressuring companies that rely on content monetization to adopt new business models before old ones are fully replaced.
The scale of dead-end data inside most organizations is larger than most teams realize. Learn more about it here:
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There's a better way to manage data
Consumer expectations around privacy have never been higher. And among the 2,500+ organizations we work with, we're already seeing the impact of brands investing in consented first-party data collected directly from users, with 80% of users consenting to tracking in exchange for a more personalized experience.
Today at Didomi, we’re building the future of data collection and activation with privacy at its core. As new standards emerge, the brands that succeed build unified, consented, first-party data strategies rooted in a direct relationship with their audience, a foundation that will hold regardless of what comes next.
They chose to opt for better.
Over the past year, we’ve been working toward this vision, bringing together capabilities in server-side tagging and consent management to offer organizations a fuller picture of what's possible when privacy and performance work together.
We're excited to show you where that's taken us. Our new website is live, and our CEO, Romain Gauthier, has more to say about what comes next:
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