Didomi is a founding member of the European CMP association (ECMPA)

Paris, May 22, 2026 - Didomi, a leader in consent management and data privacy technology, announces its role as a founding member of the European CMP association, alongside other European consent management players Usercentrics (Germany), Iubenda (Italy), and Axeptio (France).

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The European CMP Association (ECMPA) was officially established on March 20, 2026, in Brussels as a non-profit industry body representing Consent Management Platform (CMP) providers across Europe. Its founding members collectively serve hundreds of thousands of businesses and millions of users across the continent.

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Consent fatigue and the EU Digital Omnibus proposal

The ECMPA was created in the wake of the publication of the Digital Omnibus proposal from the European Commission, an initiative presenting a number of proposed changes to the current regulatory framework in Europe, with the stated objective of simplifying the digital ecosystem, promoting innovation for European businesses, and improving the online experience for consumers.

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At the heart of this project lies the notion of consent fatigue, a phenomenon in which users have grown weary of consent banners.

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Currently, citizens are faced with countless cookie pop-up banners asking for consent when they visit a website. They find it difficult to understand what they are being asked to consent to and what happens to their data. As a result of this complexity and the sheer amount of pop-up banners, users often click on any button, just to be able to access the visited site. This is not a real choice made by citizens to protect their phones or computers and to choose what happens to their data.

- European Commission, Digital Package FAQs (source: European Commission, November 2025)

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The Digital Omnibus is the Commission's attempt to fix this at a regulatory level. We support that ambition, and have long advocated for the emergence of new standards:

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In 2026, I expect privacy standards to keep emerging and gaining traction. 

‍Consent fatigue and AI adoption by users will drive regulators to push the markets to build new standards (see the EU Commission Digital Omnibus). Standardization will be one of the most important levers we have to reduce complexity and make compliance easier to implement at scale for companies. 

‍It’s also, in my view, the only viable path to scale privacy, trust, and responsible data innovation across industries and regions, which is why Didomi intends to play an active role. Stay tuned.

- Romain Gauthier, CEO and Co-founder at Didomi (source: 2026 data privacy trends: Predictions from the experts, Didomi blog)

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Our team has been active in helping our customers address consent fatigue, but also in engaging with conversations with all parties involved, including data protection authorities and other data privacy actors. 

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Introducing the European CMP Association

The European CMP Association (ECMPA) is a non-profit, officially established in Brussels on March 20, 2026. It represents CMP providers across Europe, with the stated goal of bringing operational expertise into regulatory discussions at the EU level. 

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Its founding members, Didomi (France), iubenda (Italy), Axeptio (France), and Usercentrics (Germany), collectively serve hundreds of thousands of businesses and millions of users. The association is open to the wider CMP ecosystem and designed to grow.

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We want to bring together all technology providers and compliance partners to speak with a single, expert voice in the European privacy landscape. By consolidating the expertise of the whole industry, we promote a pragmatic, sustainable, and balanced implementation of data protection frameworks. The association serves as a collective platform dedicated to defending European digital sovereignty and ensuring a fair digital future for all businesses and users.

- European CMP Association (source: Launch of the European CMP Association: The Voice of Privacy Experts for European Digital Sovereignty, ECMPA)

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The ECMPA engages with EU institutions, national data protection authorities, and standardization bodies on behalf of the industry. It has already submitted a joint response to the European Commission's public consultation on the Digital Omnibus in March 2026, and further engagement with the European Parliament, the Council, and bodies including ETSI and CEN-CENELEC is planned throughout the year.

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The ECMPA's mandate covers three core areas:

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1. Defending GDPR-compliant consent practices: Promoting consent mechanisms that are specific, informed, and unambiguous, and resisting approaches that would reduce the granularity of user choice in the name of simplification.
2. Standardizing exchanges: Contributing to the development of technical interoperability standards between browsers, compliance infrastructures, and future European Digital Identity Wallets under the EUDI framework.
3. Protecting the European digital economy: Specifically, preventing the governance of Europe's consent infrastructure from being concentrated in a small number of global, non-European platform gatekeepers. The association has warned that Article 88b, as currently drafted, could cause consent rates to drop by as much as 80%, with severe consequences for European publishers and SMEs.

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This is the work Didomi has committed to contributing to, alongside our fellow founding members.

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What's next

Founding the ECMPA is part of a broader commitment Didomi has been building on for some time. We've been engaged in conversations with regulators, industry peers, and technical standards bodies long before this association existed, and we've been publishing the data and analysis to back those positions up, from our annual Data Privacy Benchmark to our in-depth coverage of the Digital Omnibus.

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Going forward, Didomi will contribute actively to the association's working groups, its regulatory engagement with EU institutions and national data protection authorities, and its efforts to develop a shared technical framework for interoperable consent. The company will also continue publishing our own research and analysis independently, because the strongest contribution to these discussions is to come prepared with evidence.

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Learn more at https://ecmpa.eu/