Adobe x Didomi: For marketing that combines trust and performance

‍Paris, France – November 14, 2025 – Didomi, a leading provider of personal data and consent management solutions, has announced a strategic partnership with Adobe. This collaboration takes the form of a native integration between Didomi’s Consent Management Platform (CMP) and Preference Management Platform (PMP) and Adobe Experience Platform (AEP). The goal is to help companies maximize the value of consented first-party data for orchestrating omnichannel marketing campaigns.

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Today, brands face the challenge of reconciling consent governance with effective data activation in marketing. The integration of Didomi with Adobe Experience Platform creates a direct link between preference and consent data and omnichannel engagement strategies.

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Digital performance that is firmly focused on transparency and data protection

Companies are under constant pressure to balance increasingly strict regulatory compliance with the need for personalized marketing, a genuine puzzle for many marketing teams: How can they respect user data while maximizing performance?

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This challenge reflects a broader question about how brands approach personalization within an ethical and regulated framework. In its Trust Report 2025, Adobe highlights the strategic importance of delivering personalized and relevant experiences:

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Delivering truly valuable experiences at scale requires the seamless integration of data, content, and journey orchestration. Data provides the insight, content delivers the message, and orchestration ensures the right experience is delivered at the right moment.

When these elements work in harmony, organisations can create dynamic, context-aware experiences that feel personal without being invasive..

- Adobe DSG Trust Report 2025 (Source: Adobe)

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In this context, the integration between Didomi and Adobe provides a concrete solution by establishing a lasting link between data governance and responsible marketing activation. It illustrates the shared commitment of both companies to building a digital ecosystem where trust and performance are no longer mutually exclusive.

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Get real-time consent data flow for a true competitive advantage

How does the integration work?

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Didomi provides a Consent Management Platform (CMP) that helps organizations collect, manage, and enforce user choices regarding their personal data. AEP, on its side, ingests this data through a system of connectors compatible with many external sources (cloud, databases, data warehouses, or third-party tools).

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Thanks to the native integration between Didomi and AEP, businesses can now stream user consent and preference data in real time to stay compliant, eliminate data silos, and ensure continuous updates of customer profiles and marketing workflows.

In practice, this integration brings immediate benefits to marketing teams:

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• Consent and preference signals are centralized by Didomi, then instantly transmitted to AEP.
• Marketing teams can segment and personalize their campaigns based on users' actual choices.
• Data is reliable, synchronized, and immediately actionable across the entire Adobe Experience Platform ecosystem.

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Learn how to set up the integration and unlock the full potential of the connector in our technical documentation and Adobe’s.

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Didomi x Adobe: A key milestone for responsible marketing

This integration highlights the synergy between data protection, trust, and performance. It reflects the shared vision of Didomi and Adobe: empowering companies to build more relevant customer experiences while placing user preferences at the heart of marketing.

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Beyond its practical value, this integration connects the entire marketing chain to collected consent signals, marking a true turning point.

Today, orchestrating marketing based both on consent and a high level of personalization is a must. Brands are making significant efforts to reach a mature level in personal data protection.

At a time of regulatory uncertainty, this milestone offers Europe a real opportunity to prove that it is possible to innovate within a regulatory framework, and to do so in partnership with a global leader.

- Frank Ducret, VP Strategy, Product Evangelist, Global Head of Partnership at Didomi

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Customers of both companies can start using the integration right away. To learn more, visit business.adobe.com and didomi.io.