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Paris, France, February 8, 2026 - Didomi has partnered with Backscreen, an OTT technology provider based in the Baltics, to help broadcasters and OTT service providers deliver compliant, consistent, and user-friendly consent management across all streaming environments.
OTT platforms face growing consent management challenges. Fragmented device ecosystems, regional regulatory requirements, and limited UX options on Connected TV (CTV) environments often result in inconsistent or non-existent consent experiences across platforms.
Through this partnership, Didomi’s consent and preference management capabilities, compliant with IAB Europe’s Transparency & Consent Framework (TCF) 2.2 and 2.3 and certified by Google, are integrated into Backscreen’s cross-generation OTT solutions, enabling operators to manage user consent across web, mobile apps, and CTV and supporting privacy compliance at scale in complex OTT ecosystems:
Consistency, compliance, and ease of operation across all devices are non-negotiable for consent management on streaming platforms. By integrating Didomi into our platform, we enable operators to meet requirements such as GDPR and TCF 2.2 within real OTT user journeys, without adding product complexity or compromising user experience.
- Mikus Narvils, acting CPO at Backscreen
By embedding Didomi into Backscreen, operators can use one single consent layer across all touchpoints, including CTV where consent collection is usually difficult to implement in a user-friendly way.
Connected TV has long been a blind spot for consent management, with fragmented devices and limited UX options making compliance a real challenge. By integrating directly with Backscreen, we're giving OTT operators a unified solution that finally brings CTV consent up to the standard that viewers and regulators expect.
- Safaa E., Product Manager, CMP at Didomi
Didomi supports multi-regulation compliance across regions, while ensuring alignment with industry standards such as TCF 2.3. This approach reduces operational complexity for OTT operators and ensures user choices are consistently respected across the entire streaming experience.
The partnership builds on the two companies’ expertise and technical capabilities, enabling broadcasters and OTT providers to deliver privacy-first streaming experiences that meet regulatory requirements while maintaining an engaging user experience across devices.
Learn more about consent management for Connected TVs:
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About Didomi
Didomi helps organizations collect, store, and leverage user choices across multiple channels, increasing precision in marketing and advertising operations and building trust through transparent data practices.
Through a comprehensive software platform and premium support services, Didomi enables large corporations to optimize the collection and activation of user choice data, monitor vendor and tracker activity, and reduce compliance risk under global privacy regulations.
Following the 2025 acquisitions of Addingwell and Sourcepoint, Didomi has strengthened its end-to-end capabilities across consent, preferences, and data activation, bringing together server-side tagging and privacy technology to support experiences that can improve performance, trust, and loyalty.
Active in 35 countries, Didomi supports over 2,000 clients across various sectors, including some of the world’s largest corporations, in building revenue-driving operations based on reliable and robust user choice data.
For more information, please visit www.didomi.io
About Backscreen
Backscreen is a leading OTT technology provider from the Baltics, delivering cross-generation OTT platforms for broadcasters, telcos, and OTT service providers. Its portfolio includes OTT service platforms, applications for all major devices, media asset management, and video processing services including transcoding, DRM, origin, and CDN.
Backscreen works with clients such as Tet, Telia Sweden, Fashion TV, and LNK, helping media companies monetize content effectively while delivering seamless viewing experiences across generations and devices.
Visit: www.backscreen.com
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