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The data privacy industry is full of options, and choosing the right partners and vendors can be overwhelming for organizations.
We previously highlighted the best Consent Management Platforms (CMPs) to help you sort through the numerous choices available in the market. But what about first-party data, server-side tracking, vendor management, website compliance monitoring, or managing data subject requests?
Didomi offers much more than consent management. When we ask our clients why they chose our solutions, similar answers keep coming back. We compiled some of them, word for word, from the teams that run privacy for banks, railways, hospitality groups, and high-growth tech platforms around the world.
1. One platform, every regulation
A major differentiator between Didomi and other options in the consent management space is the ability for our customers to manage global regulations directly from their CMP Console, from GDPR to United States laws, all in one place.
This is made possible by our multi-regulation capabilities, which our teams continually improve with new regulations, workflows, and features to collect user choices worldwide. Put simply, this helps global organizations:
- Implement consent management practices that cover data protection laws, including the GDPR, CCPA/CPRA, VCDPA, CTDPA, CPA, Act 25, LGPD, PDPD, and PIPA.
- Display the correct consent banner based on local laws via a simple setup process in the Didomi console, and use geo-targeting to ensure the appropriate banner or notice is generated based on the user's location.
- Adopt major industry frameworks for their consent management flows, thanks to our support for all major frameworks worldwide (Google Consent Mode, Microsoft UET Consent Mode, IAB TCF, etc)
- Learn from our unique insights on international data collection, which we share with the industry in reports like our yearly consent collection benchmark.
This ability to handle data privacy requirements and collect consent around the world is a game changer for large enterprises that process millions of data points every year, and need reliable technology they can trust, as explained by our clients:
After more than 2 years using the tool, I can confirm the first good impressions. This cookie management platform is a comprehensive and user-friendly solution offered at a very reasonable price. It seamlessly adapts to new regulations, ensuring compliance with ease. (...)
Because of these essential characteristics, we're currently scaling it in all the 20+ countries we manage.
- Marco B, Group Head of Digital Analytics & Performance Strategy (Source: G2)
We use Didomi to handle data consent across our network of websites, which are available in over 15 languages. It’s easy to set up and manage, both at the start and on an ongoing basis. The customizable consent banners help us give users a clear and trustworthy experience.
One of the best things about Didomi is how well it adapts to different privacy regulations.
- Javier F, Chief Marketing Officer (Source: G2)
2. Advanced customization for strong brands
Consent banners (and other privacy interfaces) are an integral part of the user experience on your web properties, and often the very first thing your users interact with when landing on your website.
Personalizing your consent banner is key to maintaining your brand identity and standing out from your competition, of course (check out these great examples of creative consent banners). Still, it also comes with very practical, tangible implications:
- Compliance: With users in different parts of the world, under various jurisdictions and data privacy regulations, global organizations will require different options and information displayed on multiple banners.
- Performance: A well-designed consent banner can help boost your consent rate, as we show in the top-performing consent banner formats section of our 2025 benchmark.
- Transparency: Last but not least, personalization enables brands to communicate their data collection practices in a transparent manner. This is an excellent opportunity to establish trust with your audience.
Our solutions cater to leading organizations and, as such, come with advanced personalization features to meet the specific and diverse needs of our clients, from essential, basic requirements to advanced use cases and industries that require premium, end-to-end online experiences for their users.
One of France's leading internet and cell phone providers, Free, spoke of this level of personalization in a case study together:
The tool is really very, very simple, and on top of that, being able to configure the consent banner as much as you like, to make it appear either through a pop-up or to have it sticky on the site, really makes the job easier.
- Laurent Zhang, Head of Digital at Free/iliad (source: Why did Free choose Didomi to simplify its user experience?)
As you know, customization isn’t only about branding. The ability for businesses to create genuinely unique consent banners is also crucial in enhancing the performance of their data privacy assets.
3. Performance that moves the needle
Beyond page speed, performance is about reducing latency, increasing consent rates, improving compliance, and boosting marketing outcomes. Didomi is designed to excel in all these areas.
CMP: Web performance and UX
Consent interfaces directly impact how fast and smoothly your site feels to your visitors. That’s why our CMP is optimized with Core Web Vitals in mind, including the new Interaction to Next Paint (INP) metric.
In 2024, we worked directly with Google to test and improve our CMP impact on site speed. Our latest release includes a new performance flag that led to a 60–70% improvement in average INP scores for CMP-related actions.
This new flag we delivered in June aims to significantly enhance the performance of interactive actions on a website, to offer a smoother and more interactive experience.
Our internal testing is pretty positive and shows a 60 to 70% improvement in the average INP score for CMP-related actions.
- Julie C, Lead Product Manager at Didomi (source: Understanding the impact of CMPs on INP score and Core Web Vitals, Didomi blog)
Watch our webinar and read the blog post to learn how CMPs affect performance and what you can do to improve yours:
ACM: Audit, reduce, optimize
Our Advanced Compliance Monitoring tool helps you audit your site for shadow cookies, unnecessary trackers, and misfiring tags, allowing you to reduce bloat, tighten governance, and improve performance.
Batch exports also make it easy to feed clean consent data into your data lake or BI tools.
Server-side: Tracking that delivers
With our acquisition of Addingwell, Didomi now offers server-side consent and tracking, which is becoming the gold standard for privacy and performance. By moving logic and data collection off the browser, server-side implementation:
- Improves site speed and load times
- Enhances data governance
- Enables cross-device support
- Drives measurable business impact (+22% ROAS on average)
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4. User choices across devices, domains, and points of collection
A key concern, particularly for large enterprises and groups, is the ability to optimize Privacy UX (user experience) and minimize friction by collecting user preferences across devices and domains.
Consent fatigue is a widespread phenomenon, as users understandably grow tired of interacting with consent banners and other privacy interfaces, especially when they feel they’ve been asked the same question by the same provider before.
We worked on providing features for years to answer these concerns for our clients:
- Sharing user choices across devices in logged environments to maintain a consistent privacy experience.
- Sharing user choices between domains to ensure cohesive data collection, storage, and activation.
- Collecting user choices online and offline, creating a comprehensive user privacy journey.
Cross-device is a widespread use case for many organizations in everyday use. We anticipate that it will also become a regulatory focus, driven by data protection authorities, as suggested by the recent actions from the French CNIL, which initiated a public consultation on the topic in 2025.
We are actively participating in these conversations and have worked extensively to empower our clients to deliver exceptional user experiences that are compliant with our cross-device feature.
To learn how our clients manage these questions in practice, check out our case study with CPEx, the association of Czech online media operators managing 300 websites, or watch how French telecommunications leader Orange successfully increased its consent rate by 10% with the cross-device feature:
5. Designed for specific, complex setups
Managing consent across complex systems shouldn’t be a constant workaround. One of our standout features is our ability to cater to highly customized implementations, tailored to a customer’s specific needs and requirements.
Several of our clients are working with their account manager to use our platform in a variety of ways, thanks to the flexible nature of our solutions:
We are using Didomi as a CMP and have built several custom solutions in the platform, including some of the pay walls and subscription walls. It also gives insights into the user interactions with the CMP.
- Jekaterina R., Adtech and Product Manager (source: G2)
One standout example is the server-to-server use case developed by SNCF Connect & Tech, a private subsidiary of France’s state-owned French National Railway Company that managed the sale of 208 million tickets in 2023 and processes an average of 3 million daily visitors:
These custom use cases, tailored to specific needs, are supported by our advanced analytics and our Advanced Compliance Monitoring, helping organizations establish strong privacy governance practices and understand the impact and effectiveness of their implementation.
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6. Supported by people who actually care
As a follow-up to the last point, Didomi clients can implement very advanced, custom use cases thanks to our talented teams.
We are grateful to have built a world-class team of customer care agents, account managers, and technical support engineers, recognized by our clients for their knowledge, professionalism, and friendliness, as evidenced by our recurring recognition on review websites like G2 for the quality of our services:
Contact Didomi for all needed info. You are not being sold to, but consulted in a professional way.
- Stefan W., Product Manager AdTech (Source: G2)
The support team is great and will spend the time needed to help you in case of issues.
- Gregory S., VP Growth at Nesto (Source: G2)
The customer support is excellent. You can chat in real time to CS agents within the Didomi console and they've been extremely helpful, giving very clear instructions and sometimes going as far as writing JSON snippets for us.
- Arun A., Head of Product (Source: G2)
Whenever you have a technical issue, there is a chat window that is online during work hours and a competent employee responds in a few minutes. I have never seen such fast support! Didomi is usually able to solve the problem or propose an alternative.
- Aleš Z. Product Manager (Source: G2)
7. Leading privacy and innovation through active participation in the industry
Last but not least, we are proud to say that Didomi has become a major actor in the data privacy industry, thanks to our solutions fueled by the strategy and vision behind our growth, of course, but also due to our active participation in moving forward towards a better, fairer internet for all.
This takes many forms, including:
- Building lasting relations with industry bodies and regulators, such as local data protection authorities and the Interactive Advertising Bureau.
- Establishing partnerships with agencies, key opinion leaders, and law firms to build the best possible partner network for our clients.
- Pursuing involvement with associations and large enterprises to understand and address industry needs in the best way possible.
- Leading with innovation and thought leadership, as evidenced by our active participation in the public discourse surrounding data privacy.
- Creating influential reports, benchmarks, and studies to empower organizations to make better privacy choices.
The privacy industry is often difficult to navigate, and our ability to serve as a beacon of clarity is appreciated by our clients:
The company is also active in the benchmarking area, issuing market reports which are essential for the industry experts to improve the properties.
- Marco B., Group Head of Digital Analytics & Performance Strategy (source: G2)
This ability to innovate and lead the industry is reflected in the business choices that guide our vision, from launching our Preference Management Platform, which enables organizations to build profitable privacy journeys, to our investment in server-side tracking, which many marketers already consider a no-brainer.
Want to learn more? Explore our solutions today.
Throughout this article, we highlighted some of the reasons why our clients tell us they love working with Didomi. But there’s always more to cover.
We are grateful that our work has been extensively covered on the user review platform G2, earning us numerous accolades over the years. In the platform’s latest seasonal report, Didomi was awarded the following awards:
- Top 5 in the CMP category
- Top 10 in the Data Privacy Management category
- Market leader in EMEA
To learn more about Didomi and how we could help with your data privacy, collection, and activation challenges, book a call with one of our experts, or head to G2 to learn more directly from our clients:
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