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Paris, February 10 2026 - For the fourth year in a row, leading data privacy solutions provider Didomi releases its one-of-its-kind, data-driven report on consent collection, consent banner usage and performance, and data privacy trends.
Every year, the team at Didomi compiles its findings and draws observations looking at the state of consent collection and data protection. With solutions implemented across 30,000+ websites and apps, Didomi offers with this report a set of unique and exclusive insights into global privacy practices, including:
- The average consent rate by region, industry, environment, and device.
- The performance of consent banners depending on the format and options displayed.
- Observations on user interactions with consent banners and they various layers.
- The adoption rate of industry frameworks and standards.
Over the years, the report has proven to be instrumental for data privacy, digital marketing, and advertising professionals looking to understand the market, assess their performance, and prioritize their data efforts:
Beyond the value of sharing best practices in consent collection, this edition has become a reference point for the privacy market.
From an ecosystem perspective, it helps set realistic standards and measurable objectives for our clients. As consented first-party data is progressively built and owned by our clients, it becomes a trusted asset that can responsibly power the ecosystems of our strategic and technology partners, enabling activation, interoperability, and sustainable growth across the value chain.
- Frank Ducret, VP of partnership ecosystem EMEA
The data in the report is collected throughout the year and aggregated to paint a comprehensive picture of the state of consent collection practices.
In this year’s 70+ page edition, the report examines privacy metrics in Europe and North America, then zeroes in on specific consent banner usage and performance, and dives into the main data challenges organizations will face in 2026.
In the 2026 edition of our report, we bring you what has made the benchmark a staple of our industry: Proprietary data and insights on consent collection and consent banners, supplemented by a deep dive into the most significant strategic challenges we’ve identified for 2026, and some of the ways organizations can prepare.
I’m excited to unveil our findings and look forward to hearing your thoughts and feedback.
- Romain Gauthier, CEO and Co-founder at Didomi
Access the complete report on our website:
