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Every quarter, we lift the curtain on our operations to showcase some of the work our product teams have achieved over the past quarter, and what we’re working on next.
In this edition, learn more about our recent announcement of a renewed vision, the release of our Event Consent Monitoring feature for server-side tagging, the extension of our monitoring capabilities, and more.
Opt for Better: Our approach to facing dead-end data
We recently revealed our renewed vision, opt for better, which revolves around the concept of dead-end data and how brands can fight it. Listen to our CEO talk about this new approach:
From a product standpoint, this evolution reflects our commitment to the work we've been doing for years: building better data collection and activation with privacy at the core.
Event Consent Monitoring is a major achievement in the sGTM ecosystem, highlighting our unique experience in privacy management and server-side tagging. If you’re interested in knowing more, visit our dedicated article or head to your Didomi or Addingwell Console to get started:
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Opening the server-side tagging backbox with Event Consent Monitoring
The second quarter of the year also saw the release of Event Consent Monitoring, our new feature to help organizations ensure consent signals are correctly implemented and shared to third parties in server-side tagging infrastructure.
Available to all our server-side tagging customers, Event Consent Monitoring enables every stakeholder in your digital workflow to succeed. Agencies needing to instantly verify tags and diagnose conditioning errors, marketing teams looking to challenge service providers with hard data, and DPOs responsible for demonstrating GDPR compliance during audits.
Event Consent Monitoring is a major achievement in the sGTM ecosystem, thanks to our unique position as experts in privacy management and server-side tagging. If you’re interested in knowing more, visit our dedicated article or head to your Didomi or Addingwell Console to get started:
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Introducing XL Scans for extended audits
Another introduction from last quarter is XL Scan, a new scanning capability designed for organizations requiring compliance monitoring at scale.
XL Scan allows for up to 20,000 pages in a single scan, helping you build a more complete picture of your website compliance at critical moments to manage a broad range of use cases:
- Smooth CMP migration: Establish a reliable foundation for a new CMP on your website using the most representative available audit.
- Periodic audits: Validate your CMP setup with a comprehensive audit of your website's tracking and compliance, using the largest possible sample of pages.
- Improved risk management: Determine compliance with more available information when conducting risk assessments, responding to external audits, or identifying risks.
- Large website management: Address the complexity of large websites with many different sections and multiple product or IT managers.
To learn more about XL Scans and discover what type of compliance scans would fit your use case best, head to our dedicated guide.
Other product deliveries in Q2 and what’s next for Q3
We couldn’t list out every single thing we’ve worked on in Q2, but aside from the big items mentioned above, the team has introduced some significant improvements to some of our solutions:
- Consent Management Platform (CMP): Support for new updates to the IAB Transparency & Consent Framework (TCF) and improved consent string decoding for programmatic integration of returning user consent choices.
- Advanced Compliance Monitoring (ACM): Precise, action-by-action tracker behavior monitoring for more accurate analysis behind log-in screens and improves precision when a user must withdraw consent, such as in the US or other regions with opt-out regulations.
Looking forward to the third quarter of 2026, our CMP will introduce expanded GCM support, additional capabilities for US compliance, and connectors for additional platforms (stay tuned). On the monitoring side, ACM will receive improved tracker identification, cookie policy support, and new and improved compliance monitoring notifications.
Finally, our server-side tagging solution, Addingwell by Didomi, will continue to reinforce its ad-blocker bypass for website functionalities that aren't ads.
Want to chat with one of our solutions experts to learn more about how Didomi could help with your challenges? Contact your account manager or reach out to the team:
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