TCF Framework
Stay ahead of TCF 2.4 with Didomi
TCF Framework
Stay ahead of
TCF 2.4 with Didomi
TCF 2.4 framework
What's new in TCF 2.4?
IAB Europe has introduced TCF 2.4, building on TCF 2.3 with enhanced transparency requirements and clearer information for users.
The update introduces standardized explanations and illustrations for features, revised terminology for Special Feature 2, and additional guidance on consent choices across devices.
For publishers and advertisers, these changes reinforce the importance of clear consent notices, accurate vendor disclosures, and consistent consent management.
Prepare for the latest TCF requirements
TCF 2.4 introduces additional requirements designed to make consent notices more transparent and easier for users to understand.
Key changes include:
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UP TO DATE
Didomi's transition to TCF 2.4
Didomi automatically updated web consent notices to TCF 2.4 on October 21, 2026, ahead of the IAB Europe enforcement deadline.
New and existing web notices now default to TCF 2.4, helping publishers keep pace with the latest transparency requirements.
For mobile apps and Connected TV, the TCF 2.4 enforcement deadline is February 23, 2027. Publishers should review their implementation and prepare for the upcoming transition.
Our Strengths
Highest opt-in and consent string validity rates
Didomi provides the technology and expertise behind some of the highest consent rates on the market.
Our CMP is Google-certified and compliant with the IAB TCF v2.4 framework, helping publishers and developers ensure uninterrupted ad revenue while maintaining full transparency and consent validity.
Ensure uninterrupted ad revenue with a Google-certified CMP
Going forward, publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been certified by Google and is integrated with the IAB Transparency and Consent Framework (TCF) when serving ads to users in the EEA or UK.
The publisher's platform of choice
Didomi is the go-to platform for publishers around the world. Our extensive experience in a wide range of publisher use cases ensures our ability to work closely with each customer for day-to-day optimization of your programmatic revenue strategy in a fast-evolving regulatory landscape.
CMP Vendor Sync
Easy sync of vendors detected to your consent notice
Synchronize only detected vendors to your consent notice.
Over-declaring vendors can lead to non-transparent practices, while under-declaring poses a risk of data privacy breaches.
Strike the perfect balance, aligning with the latest TCF v2.4 requirements for accurate vendor disclosure and consent signaling. Safeguard your reputation and ensure compliance by accurately uncovering and declaring the right vendors.
