Global Privacy Platform (GPP)

One signal for all your privacy frameworks

Global Privacy Platform (GPP)

One signal for all your privacy frameworks

Easily navigate the complexities of global privacy regulations with GPP and our industry-leading Consent Management Platform (CMP).

Our Strengths

Highest opt-in rates

Access the technology and expertise behind some of the highest consent rates on the market.

Seamless GPP integration

Adopt our platform, with a native GPP integration, to ensure your user choices are captured, stored, and respected across regions.

Real-time updates

Stay ahead of evolving regulations by automatically adapting your consent collection to the latest GPP updates.

How does GPP work?

Standardized consent signals

GPP uses a single framework to convey user choices for regulations such as GDPR in Europe and CCPA/CPRA in the US.

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Dynamic adaptation

GPP adapts to the specific regulatory requirements of your users, ensuring a tailored privacy experience.

Effortless integration

GPP works seamlessly with publishers, advertisers, and CMPs like Didomi to simplify privacy management.

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With Didomi, GPP becomes even more powerful, enabling businesses to collect, store, and act on user consent dynamically.
274M users
Yahoo rolled out a single CMP across hundreds of properties.
+10% opt-in rate
Orange increased opt-ins by 10% with Didomi's cross-device feature, managing consent across website, app, and CTV.
130 countries
Europcar runs Didomi as its global standard for consent, in Europe and North America.

Related resources

GPP
Webinar

Demystifying GPP: What you need to know about the GPP

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GPP
Blog post

Understanding the Global Privacy Platform (GPP)

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GPP
Documentation

Configure GPP with Didomi

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Questions about the impact of GPP?

Our expert Joshua Revan will be happy to help.

Contact Joshua