2024 DATA
new

Consent rate benchmark

Websites collect consent for cookies and trackers using various banner formats.

We provide you with the most up-to-date benchmark results, so you can better understand where your performance stands.

For a complete breakdown per country, industry, and format, download our 2024 benchmark.

CMP

Websites collect consent for cookies and trackers using various banner formats.

We provide you with the most up-to-date benchmark results, so you can better understand where your performance stands.

For a complete breakdown per country, industry, and format, download our 2024 benchmark.

2024
Consent Rate Benchmark
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2024
Consent Rate Benchmark
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Consent Rate Definition

What do we call unnecessary tags?

It’s the volume of opt-ins over the total amount of user consent choices..

Consent Rate = Opt-ins / (Opt-ins + Opt-out)  

Why is consent necessary?

Without consent, you cannot deploy any unnecessary trackers/tags.

What do we call unnecessary tags?

These are usually your analytics or marketing trackers, and regardless of your business model, they can impact your bottom line drastically.

Romain Gauthier
CEO & Co-founder
"Didomi benchmarks are always highly anticipated. We are delighted to offer yet again access to our valuable aggregated data, helping organizations around the world assess the performance of their privacy efforts."
Romain Gauthier
CEO & Co-founder

DATA REQUEST

Interested in more detailed data?

You can request additional information for a specific location or industry via this form.

Our team assesses each request

... focusing on feasibility and data availability.

We may contact you for details

... we'll inform you about the possibility of fulfilling your request and next steps, noting that not all inquiries can be accommodated.

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Our team assesses each request

... focusing on feasibility and data availability.

We may contact you for details

... we'll inform you about the possibility of fulfilling your request and next steps, noting that not all inquiries can be accommodated.