DATA PRIVACY IN THE NORDIC REGION

DATA PRIVACY
IN THE NORDIC REGION

Comply across Sweden, Denmark, Norway, Iceland and Finland

Countries in Europe's Nordic Region are renowned for embracing data privacy and implementing the GDPR, each with their own specifications. It may look complicated to know where to start but don't worry, Didomi got you covered.

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Trusted by several companies

Learn from Booli, a Swedish real estate firm with 1M+ weekly users

Sweden’s largest property search platform partnered with Didomi to align with IMY’s expectations while improving UX.
- A localized banner, tailored for Nordic preferences
- Seamless GTM and Google Consent Mode integration
- More trust, more compliant conversions

“Didomi was extremely quick to implement and customize. Their support guided us through Nordic-specific nuances and legal implications.”

Richard Swarring

Head of Adtech at Booli

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What is the digital impact of bad privacy practices?
Consent is mandatory for triggering all trackers

Without consent, performance drops

No analytics. No retargeting.
No optimization.

Without valid consent, your stack goes dark, including GA4, Meta, TikTok, and programmatic tools.

Our Google Consent Mode integration, along with advanced analytics and A/B testing help you recover lost performance, while staying compliant.

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What to expect
Privacy obligations across the Nordics

Transparency first

Authorities like IMY (Sweden), Datatilsynet (Norway & Denmark), and Finland’s DPA demand from businesses to provide:
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• Clear, accessible privacy messaging in local languages
• Disclosure of data collection practices and third-party access
• Explanation of automated decision-making and user rights
• Visibility into data retention and internal access controls

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Consent matters

Consent in the Nordics must be a true UX commitment by organizations:

• Express consent is required for most marketing and analytics
• No pre-ticked boxes or hidden tracking
• Parental consent needed for children (13 or 14, depending on the country)
• Clear, neutral, and accessible privacy assets across devices

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Risk and reputation

Falling short of expectations? The consequences can be serious:

• Fines up to €20 million or 4% of global revenue under GDPR
• Regulatory action is increasing in frequency and visibility
• Reputation loss is real, users expect privacy by design

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How Didomi helps you win in the Nordics

Consent Management

Built for every screen and regulation

• Localized, brand-friendly banners
• GTM, GCM V2, IAB TCF v2.2, Microsoft CM, Amazon CM integrations
• Cross-device syncing
• Consent proof exports for regulators
• Geo-targeting and contextual delivery