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First impressions count, and your cookie banner is the first thing users see when they click on your website or app.
Aside from being a legal requirement if your organization collects and uses personal data, cookie banners (also called “consent banners”) can be an opportunity to showcase your brand identity (from design to tone of voice), transparently communicate your data privacy practices, and build relationships based on trust with your customers.
In this article, we share seven creative examples of how Didomi customers do it on their website.
Disclaimer: The information provided in this article is for general informational purposes only and does not constitute legal advice. While we aim to provide accurate and up-to-date examples of cookie banners, each situation is unique. We strongly recommend consulting with a qualified Data Protection Officer (DPO) or legal professional to ensure compliance with applicable data protection laws and regulations.
Which style of cookie banner format should you pick?
Once you have agreed internally on the text to be included in your cookie banner, it’s time to decide how you will display it. There are a few common styles you might go for:
- Pop-up cookie banner: Immediately visible to all your visitors, this format usually performs very well in terms of engagement because it interrupts navigation. It is heavily favored in Europe.
- Cookie banners in the footer: More discrete than a pop-up, a banner in the footer often does not interrupt the flow and remains present until the user accepts or refuses the prompt.
- Cookie banner in the header: This format is more prominent and will likely garner more attention and user engagement. However, it could be perceived as impacting your website experience by taking over prime real estate at the top of your page.
Every year, we crunch the numbers and publish an exhaustive study on consent collection, including the most common banner format by position. In 2024, we observed that the pop-up format remained the most popular, followed by the footer and header positions:
Performance will be heavily impacted by these choices, along with the style of your buttons, compliance approach (opt-in, opt-out, informational, etc), and more.
To learn more about consent banner position, the difference between pop-in and sticky banners, the performance of subscription cookie walls, and access proprietary data we collected from the thousands of websites Didomi is implemented on, check out our data privacy consent benchmark:
Seven examples of creative cookie banners by Didomi clients
Hopefully, we’ve convinced you why we think a Consent Management Platform (CMP) is so important and why you should spend time and energy creating a unique, personalized consent banner.
Now, it’s time to look at some live examples from our clients!
Giphy
The animated GIF database and search engine Giphy offers a footer banner in line with the brand’s playful color theme. Simple and non-evasive, the banner provides clear choices without interrupting navigation. Look at these GIFs!
La Redoute
One of the largest sellers of women's apparel in France, La Redoute communicates transparently about its data collection on the website’s consent banner, featuring the brand logo prominently and a “continue without agreeing” option that has been prominent in France since the French DPA’s recommendation in 2020.
Florajet
Flower home delivery company Florajet embodies its brand image with a consent banner that fits the company identity, using a playful visual to accompany its informative text.
Euronews
Euronews is a leading television news network. With this cookie banner, the organization chose a straightforward approach matching the brand's visual identity.
Veolia
Veolia is a French company that has activities in water management, waste management, and energy services in various countries. Sporting sober colors and thorough text, the cookie banner adopted by the group showcases respect for data protection guidelines, with clear legal information and an emphasis on offering choices for users.
Wamiz
Wamiz is a unique website that provides information and tips to pet lovers on caring for their four-legged friends. The organization went all-in on branding, with a very friendly (we might even say adorable) cookie banner, from the text to the visuals.
Webedia
Webedia is a company specializing in online media, active in more than twenty countries in Europe and Latin America. The group opted for a branded consent banner offering detailed information and clear choices, including a laudable visual symmetry between the “Deny” and “Agree” options.
Didomi
Last but not least, here's our own consent banner! We opted for a pop-in format and fully integrated our branding and design. The texts explain in clear and simple terms what exactly users consent to, and provide even more details in the second layer.
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