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80% of consumers pay attention to privacy before making a purchase.

80% believe transparency is crucial for trusting a company or brand.

Two-thirds of consumers modify their purchases based on privacy commitments.

Discover evidence that consumers act on privacy and how it influences their buying decisions and brand loyalty.

80% of consumers pay attention to privacy before making a purchase.

80% believe transparency is crucial for trusting a company or brand.

Two-thirds of consumers modify their purchases based on privacy commitments.

