
80% of consumers pay attention to privacy before making a purchase.

80% believe transparency is crucial for trusting a company or brand.

Two-thirds of consumers modify their purchases based on privacy commitments.

Discover evidence that consumers act on privacy and how it influences their buying decisions and brand loyalty.

80% of consumers pay attention to privacy before making a purchase.

80% believe transparency is crucial for trusting a company or brand.

Two-thirds of consumers modify their purchases based on privacy commitments.
Discover evidence that consumers act on privacy and how it influences their buying decisions and brand loyalty.

80% of consumers pay attention to privacy before making a purchase.

80% believe transparency is crucial for trusting a company or brand.

Two-thirds of consumers modify their purchases based on privacy commitments.
Information in Forrester publications is based on Forrester's efforts to compile and analyze the best resources reasonably available to Forrester at any given time. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance.

Discover evidence that consumers act on privacy and how it influences their buying decisions and brand loyalty.

80% of consumers pay attention to privacy before making a purchase.

80% believe transparency is crucial for trusting a company or brand.

Two-thirds of consumers modify their purchases based on privacy commitments.
