Whitepaper

E-book: Privacy Made Positive™

Whitepaper

E-book: Privacy Made Positive™

Privacy awareness

80% of consumers pay attention to privacy before making a purchase.

Transparency and trust

80% believe transparency is crucial for trusting a company or brand.

Impact on purchasing decisions

Two-thirds of consumers modify their purchases based on privacy commitments.

Download the resource
Download the resource
Whitepaper

E-book: Privacy Made Positive™

E-book: Privacy Made Positive™

E-book: Privacy Made Positive™

Discover evidence that consumers act on privacy and how it influences their buying decisions and brand loyalty.

Privacy awareness

80% of consumers pay attention to privacy before making a purchase.

Transparency and trust

80% believe transparency is crucial for trusting a company or brand.

Impact on purchasing decisions

Two-thirds of consumers modify their purchases based on privacy commitments.

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Ben Rapp
Founder, Securys
"In what could be described as the new dawning age of privacy, trusted firms and trusted brands that embed privacy considerations into their larger business and long term planning stand to benefit. Business models of those that are not, and do not, stand to become increasingly challenged."
Ben Rapp
Founder, Securys