Explore the concrete benefits of server-side tagging (with integrations like Meta CAPI) as a technical bridge for real-time in-store data transmission to ad platforms.

Server-side tagging and offline sales

Offline Sales: ba&sh’s secret weapon to maximize media performance

Server-side tagging and offline sales

Offline Sales: ba&sh’s secret weapon to maximize media performance

Digital marketing is evolving, and customer journeys are increasingly hybrid, combining online and offline channels. How can you optimize campaign profitability when many conversions are offline? Explore the real-world journey of premium fashion brand ba&sh, and how it transitioned from web-only measurement to a fully automated omnichannel approach.

Marketing attribution

Understand the challenges of marketing attribution and why a “web-only” approach leads to partial visibility.

Offline sales

Learn why automating offline conversion tracking is essential for truly omnichannel ROI management.

Server-side tagging

Explore the concrete benefits of server-side tagging (with integrations like Meta CAPI) as a technical bridge for real-time in-store data transmission to ad platforms.

Let's work together

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<p>Didomi collects your personal data in order to provide you with the requested content and to send you further communications regarding its products and services, newsletter and other content that may be of interest to you. This processing is carried out on the legal basis of our legitimate business development interests. You have the possibility to object to receiving our commercial communications at any time by clicking on the unsubscribe link at the bottom of each of our emails or by visiting our <a href="https://preferences.didomi.io/en/" rel="noopener">Preference Center</a>. In addition, you have the right to access your personal data, the right to delete them, to rectify them and to object to their processing by sending an email to <a href="mailto:dpo@didomi.io" rel="noopener">dpo@didomi.io</a>. You can also read our <a href="https://www.didomi.io/privacy-policy" rel="noopener">privacy policy</a>.</p>

Nicolas Chollet

Founder and Director, unnest

The key to digital performance lies in better leveraging first-party data, including in-store data. Yet this last lever is often the big absentee in data marketing strategies. And yet, it’s simpler to activate than it seems.

Nicolas Chollet

Founder and Director, unnest