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Didomi's Preference Management Platform

With a Preference Managament Platform (PMP), companies don't need to estimate what customers want. They can collect customer preferences directly thanks to a dedicated Preference Center and use that data to deliver truly personalized experiences. This increases engagement and interaction, boosting business metrics.

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Deliver experiences based on user preferences

Redefine the relationship between brand & user

Offer your users more than a simple opt-in vs. opt-out option. Demonstrate transparency in your data collection and your users will reward you with key insights into their personal preferences. Use this invaluable data to boost the effectiveness of your marketing campaigns.

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Thrive in a cookieless future

Zero- and first-party data collection is a strategic priority. Future-proof your data strategy with the Didomi solution. Collect preference data for segmentation and personalization. Optimize campaigns, turning increasing data regulation and the demise of third-party cookies into a business advantage.

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Trust translates into business metrics

80% believe transparency is important for trusting a company. Data privacy is not about inaccessible privacy policies, it's about customer satisfaction. If customers give your company a high trust score, they are more likely to consent to the use of their personal data.

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Synchronize data across third-party tools

Data centralization in a single source of truth is vital. Preference data connects with CRM and marketing automation tools. Multiple touchpoints communicate together to provide actionable insights and performance metrics.

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Increase engagement by displaying personalized content

Deliver customizable digital experiences

Collect user preferences for unprecedented insights into their likes & dislikes. Use this data for segmentation optimization and user targeting, to enhance customer profiles. Displaying truly personalized content will increase engagement and boost sales metrics.

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Seamless deployment across technical environments

Synchronize data into a single source of truth

Centralize data with multiple CRM and Martech tools through automated integration workflows. Connect to the Didomi Marketplace with integrations such as Hubspot, Selligent, Adobe Campaign and Actito. Ensure streamlined marketing, sales and communication activities.

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Illustration of the technology behind the Preference Center

A Preference Management infrastructure built for developers

Didomi can be deployed on all your platforms to display user preferences and allow them to update them safely and instantaneously. Developers love our technology for being so easy to integrate within their tech stack. Use our off-the-shelf Didomi Elements, or leverage our open APIs to build custom preference workflows and synced customer permission correctly across all your tools.

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WHY A PREFERENCE MANAGEMENT PLATFORM (PMP)?

How much can you save with Didomi's PMP?

It's time to turn concepts into actionable metrics.  Find out how the Didomi PMP can transform your business metrics.

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Euro €

Euro €

USD $

Preference Management Platform

Deliver experiences based on preferences

From

On Request

Per --

Per month

Per year

2,000,000.00

 registered users

How Pierre & Vacances Center Parcs Group masters customer opt-in across 7 countries and 5 brands

Pierre & Vacances Center Parcs Group builds trust among consumers, improves CRM, and increases the effectiveness of digital marketing efforts. They do this thanks to Didomi's solutions, which integrate offline and online customer journeys across multiple channels.

Download case study

Didomi is a flexible and robust tool for consent management. Everything is simple and quickly accessible and the support is nice. They even allow us to carry out AB Test!

Our latest blog post about Preference Management

CRM, CDP, DMP, CMP, PMP: What is the difference?

CRM, CDP, DMP, CMP, PMP: What is the difference?

Companies have more access than ever before to consumers’ personal information. They also have more tools at their disposal to process this data and ...

Didomi X Sendinblue: Learn more about your users to maximize targeted marketing campaign performance

Didomi X Sendinblue: Learn more about your users to maximize targeted marketing campaign performance

We are proud to announce that the Didomi Preference Management Platform (PMP) can now be integrated with Sendinblue tools.   Sendinblue is an ...

Didomi X Actito: Deliver targeted marketing campaigns based on user preferences

Didomi X Actito: Deliver targeted marketing campaigns based on user preferences

We are proud to announce that it is now possible to connect the Didomi Preference Management Platform (PMP) with Actito! The PMP is a tool that ...

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Didomi collects your personal data in order to provide you with the product or service you have requested and to ensure that you receive an appropriate response. Our legal basis is our legitimate business development interest. Consent remains central to Didomi, you have the right to delete, modify or object to the use of your personal data via our Preference Center. For more information please visit our Privacy Center or contact our DPO

 
 
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