ADDINGWELL SERVER-SIDE TAGGING BY DIDOMI
SERVER-SIDE TaGGing
Increase return on ad spend (ROAS) by +22% on average
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Why server-side tagging with Didomi?
Server-side tagging enables marketers in data-heavy industries to boost marketing ROI, strengthen data protection, improve performance and effectively address data deprecation challenges.
Maximize business performance
Unlock faster websites, stronger SEO, and higher marketing ROI (+22% increase in ROAS observed on average) with accurate, consented data fueling your paid media, analytics, and CRM systems, all with reduced tech overhead.
Control and governance at scale
Third-party cookies are disappearing, and browsers are taking increasing control over how data is shared. Server-side tagging helps you shift to a first-party data foundation that’s built to last, giving you full control, ensuring compliance, and unlocking the future of data enrichment, targeting, and measurement.
Build your strategy on first-party data
Centralize data flows across marketing, legal, and IT teams with secure and observable infrastructure (the most robust with 99,99% uptime), reducing risk exposure while accelerating data-driven growth.
What you get and why it matters
Our server-side tagging solution gives you a level of control over your data you're currently missing. It transforms data collection from something that happens on your site to something you actively own, manage, and secure.
Global, multi-region infrastructure
Deliver reliable performance and compliance at scale
Our infrastructure is designed to support high-traffic and global websites, ensuring low latency and data routing across multiple regions, in line with local regulation requirements.
Full visibility and tag health monitoring
Know exactly what data is collected, where it's going, and whether it respects user consent
With real-time monitoring, you can detect misfiring tags, missing consent conditions, and ensure that all vendors only receive data when they're supposed to.
Consent enforcement at the core
Go beyond the banner, enforce consent server-side
Our architecture ensures that user preferences directly govern whether data is shared, allowing you to meet regulatory obligations (GDPR, CPRA, and more) confidently and transparently.
Built for first-party data activation
Collect data that is consented and accurate
Didomi helps you shift away from third-party dependencies by enabling secure, compliant first-party data collection, powering better personalization, analytics, and marketing performance.
Data security and flow control
Control what goes in and out of your digital environment
Our reverse proxy architecture lets you route data safely, ensuring sensitive information stays protected and only the right signals reach vendors and platforms.
Optimized, resilient data collection
Keep data collection functional, even when browsers push back
Server-side tagging reduces reliance on client-side execution, helping you overcome challenges like short cookie lifespans, browser restrictions, and ad blockers, all while respecting user consent.With 100% of Safari users are tracked, delivers 95% data consistency, and maintains 100% A/B test reliability.
Better attribution, targeting and ROI
Enrich your datasets with structured, permissioned information
Stronger attribution, improved segmentation, and more relevant personalization help your marketing teams reduce wasted ad spend and increase return on investment, all while respecting user choices.
With 100% of conversions captured and 95% attribution accuracy, your campaigns are powered by data you can trust.
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Questions about Addingwell Server-Side Tagging by Didomi?
Our expert James Ensor will be happy to help.
Frequently Asked Questions (FAQ)
Is Addingwell part of Didomi?
What does switching to server-side tagging entail?
What is server-side tagging?
Is Google Tag Manager (GTM) mandatory for server-side integration?
Does Didomi provide a GTM template for server-side implementation?
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