Annalect

Annalect is a data-driven marketing consultancy under Omnicom Media Group, focusing on enhancing campaign performance through data democratization and advanced analytics. Their Omni platform supports global marketers with tools for optimized consumer engagement, efficiency, and ROI growth.

Silver
Spain

proposed Services

CMP implementation including TMS for web
CMP implementation for App
CMP implementation including TMS for AMP
Transition from a different CMP provider to Didomi
Tracking and analytics tagging
Opt-in rate optimization
Analyze consent and preference data with Business Intelligence (BI)
Conduct A/B testing to boost opt-in rates
Consent Unification with cross-domain and cross-device

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