In-person event
One to One IA x Expérience Client 2026 | Biarritz
Coming soon
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October 6, 2026
In-person event
1to1 Experience is a three-day gathering of French marketing and CX leaders in Biarritz on 6-8 October 2026. It covers how AI is changing brand preferences, customer journeys, content production, and the human side of CX through plenaries, keynotes, roundtables, and pitch sessions.
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One to One IA x Expérience Client 2026 | Biarritz
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Speakers
Agenda
Tuesday 6 Oct
- 12:00 Opening conference: NO BRANDS, AI stepping between brands and customers (Maya Noël, France Digitale; Matthieu Stefani)
- 16:00 Plenary: AI and on-demand fashion, ethics and the value chain
- 17:30 Round tables: delegating work to AI (Room 3), and digital advertising and agentic AI (CPA, Room 1)
Wednesday 7 Oct
- 09:30 Plenary: No Brands, No Humans? AI and the augmented human (Olivier Véran)
- 10:30 Meet-up: Content Factory, performance without standardising the brand (Meilleurtaux)
- 14:30 Meet-up: performance and impact without showmanship (Skydance)
- 16:00 Amazon Ads keynote: AI and the customer journey (Shiseido, Boulanger, Groupe SEB)
- 17:00 Meet-up: what AI is doing to our ability to connect
- 17:30 Round table: augmented CX and the human touch (La Redoute, Legrand)
Thursday 8 Oct
- 10:00 Round table: brand storytelling when AI can produce everything (Generali)
- 11:15 Plenary: off the record, and who is shaping the AI revolution (Guillaume Grallet, Le Point)




