Day 1 - Wednesday, September 23
9:45 Welcome & DMEXCO Survey Results
10:10 Microsoft Keynote - Nidhi Ghai
10:30 Google Keynote - Dan Taylor, AI Search
10:50 WPP Keynote - Daniel Hulme, AI & Agents
11:10 Keynote by Benedict Evans
11:50 Panel - Turning AI into Competitive Advantage
12:30 OTTO - AI Commerce Journey
12:50 Criteo - AI-Assisted Commerce
1:30 Panel - Do We Still Need Managers?
2:00 BVDW - Scaling the Digital Economy
2:30 OpenAI - Advertising with ChatGPT
2:50 Samsung Ads - Future of TV Advertising
3:10 Fireside Chat with Rezo
3:30 Amazon Ads - 25 Years of AI in Advertising
3:50 BMW x Taboola - Launching a New Era
4:10 Klarna - AI, Brand & Trust
5:10 Panel - Football as an Ecosystem
5:30 Pinterest - Design the Exit
5:50 Closing Keynote - Philipp Klöckner

Day 2 -Thursday, September 24 (CMO Summit)
9:45 Welcome to the CMO Summit
9:55 Kantar - The AI Effectiveness Tax
10:10 Panel - The Bold CMO
11:10 Keynote - Boris Dolkhani, Bosch
11:30 Keynote - Claudia Willvonseder, Dr. Oetker
12:10 Panel - Trust & Transparency in AI Advertising
1:10 CMO Panel by Publicis Media
1:40 Winning B2B Marketing in 2027
2:00 REWE - Jan Flemming
2:40 Anatomy of Virality
3:00 Douglas - Rik Strubel
3:20 Brands' Trends Grand Jury