GDPR compliance

• Withdraw consent for data processing anytime
• Correct or delete personal data upon request
• Right to know personal data retention periods
• Opt-out of solely automated decision-making and profiling

• Present a clear privacy notice detailing data handling, controller identity, processing purposes, legal basis, and user rights
• Enable users to exercise rights, including DSARs
• Practice data minimization for collection and processing
• Perform data privacy impact assessments and enforce cybersecurity measures to protect data

• Severe violations: Fines up to €20 million or 4% of global turnover
• Less severe violations: Fines up to €10 million or 2% of annual turnover
• Risk of reputation damage and customer loss. 40% of consumers would switch brands after a negative privacy experience*

* source: Google/IPSOS

As a business, your ability to run remarketing audiences depends on users providing consent.

If users do not consent, you cannot track conversions, resulting in lower in-platform performance and fewer data points for AI optimization.

If you are a website publisher, you won't be able to maximize advertising revenue without consent.