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Webinar

Combine Privacy Compliance and Efficiency with the IAB's GPP Framework

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Jul 22, 2025 5:54 PM
Webinar

Learn how to configure your Consent Management Platform (CMP) to stay ahead of evolving privacy regulations in an increasingly complex national and international context.

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Combine Privacy Compliance and Efficiency with the IAB's GPP Framework

Finished
|
Jul 22, 2025 5:54 PM
Webinar
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Speakers

Rowena Lam
Senior Director of Product at IAB Tech Lab
Jeff Wheeler
VP of Product

Agenda

Context & Timeline: What are IAB Tech Lab, GPP, and what drove the need for a global framework?

Understand the motivations behind GPP, how it fits into the IAB Tech Lab's vision, and what timelines publishers and advertisers should be aware of.

What impact does this framework have on your business?

Explore operational, legal, and technical implications, including how the GPP helps you to future-proof your consent collection.

How can you adopt the GPP to better collect cross-regulation consent?

A hands-on guide to configuring your CMP for GPP compliance, with a look into Didomi’s latest updates and practical tips for a smooth use.

Q&A session

As more states introduce and enforce consent requirements, the GPP offers a scalable solution for staying compliant. Join us to learn how this new standard can simplify consent across jurisdictions and strengthen your U.S. privacy program.