- Welcome your users with a clear, branded consent notice that informs them about cookie/tracker usage and provides full transparency about data collection purposes
- Allow you subscribers to modulate their communication preferences at any time, on any device, through a fully functional, branded interface
How Mediahuis leverages user preferences to optimize ads revenue
European media company with activities in Belgium, the Netherlands, Ireland, Germany, and Luxembourg. Boasting an annual revenue of 980€ millions, the company mainly focuses on independent newspapers and quality journalism as well as audio-visuals, and marketplaces. As part of their strategy to personalize the customer experience, they decided to look into solutions to leverage user preferences for improved ads campaigns and choose Didomi’s Preference Management Platform to help them out with it.
Ask for consent, your way
Trust starts with great privacy
- People care about privacy, and they want to make an informed choice about their data. The best way to build a trusted relationship is to provide full transparency about your cookie usage
- Acquiring readers is difficult, retaining them is a nightmare, especially if they are not paying subscribers. Building your Preference Center is the centerpiece of your retention strategy
Continuously optimize to drive opt-in
- Programmatic advertising is still an essential part of your monetization, and you need to collect consent for that. We provide you with the exact tool you need.
- Today’s media landscape is scattered across channels, screens and subscription types. Make sure users are always a few clicks away from their preferred way of hearing from you.
Provide your technology partners perfectly valid consent
- With a well-functioning CMP, you are sure to send your advertising vendors a TCF-compliant consent string, cleared for monetization
- To make sure that your content reaches each user on the device and platform they choose, you will need a way to accurately store and update their preferences.
Didomi is an IAB member, and our CMP is TCF v2-compliant
Didomi’s is a registered member of the Interactive Advertising Bureau (IAB) and an active member of the Transparency and Consent Framework (TCF) steering committee. We have worked with publishers since day one and know their challenges by heart.
Our latest blog posts about consent-driven monetization
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