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Didomi for Publishers

Monetize your audience without compromising on privacy. By getting your users’ permission, not only can you run lucrative personalized ads while being compliant with privacy regulations, but you also lay the basis for a trusted, long-term relationship with your brand.

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How Mediahuis leverages user preferences to optimize ads revenue

European media company with activities in Belgium, the Netherlands, Ireland, Germany, and Luxembourg. Boasting an annual revenue of 980€ millions, the company mainly focuses on independent newspapers and quality journalism as well as audio-visuals, and marketplaces. As part of their strategy to personalize the customer experience, they decided to look into solutions to leverage user preferences for improved ads campaigns and choose Didomi’s Preference Management Platform to help them out with it.

Didomi is the publishing industry’s preferred consent management platform, because we help you deliver on performance by capturing valuable data while staying perfectly compliant.

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Illustration of a personalized, branded consent notice on a publisher's website or app

Ask for consent, your way

  • Welcome your users with a clear, branded consent notice that informs them about cookie/tracker usage and provides full transparency about data collection purposes
  • Allow you subscribers to modulate their communication preferences at any time, on any device, through a fully functional, branded interface
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Illustration of Didomi's technology to build trust with a publisher's audience

Trust starts with great privacy

  • People care about privacy, and they want to make an informed choice about their data. The best way to build a trusted relationship is to provide full transparency about your cookie usage 
  • Acquiring readers is difficult, retaining them is a nightmare, especially if they are not paying subscribers. Building your Preference Center is the centerpiece of your retention strategy
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Illustration of Didomi's tools to optimize reader opt-in rates to increase addressable inventory

Continuously optimize to drive opt-in

  • Programmatic advertising is still an essential part of your monetization, and you need to collect consent for that. We provide you with the exact tool you need.
  • Today’s media landscape is scattered across channels, screens and subscription types. Make sure users are always a few clicks away from their preferred way of hearing from you.
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Illustration of Didomi's tools to distribute a publisher's audience consent status to all technology partners

Provide your technology partners perfectly valid consent

  • With a well-functioning CMP, you are sure to send your advertising vendors a TCF-compliant consent string, cleared for monetization
  • To make sure that your content reaches each user on the device and platform they choose, you will need a way to accurately store and update their preferences.
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Didomi is an IAB member, and our CMP is TCF v2-compliant

Didomi’s is a registered member of the Interactive Advertising Bureau (IAB) and an active member of the Transparency and Consent Framework (TCF) steering committee. We have worked with publishers since day one and know their challenges by heart.

Our latest blog posts about consent-driven monetization

Didomi x qiota: Gather consent, create a personalized user journey, and monetize your content

We are excited to announce that Didomi and qiota have joined forces for a brand new partnership. qiota is an advanced paywall management and content ...

10 examples of walls for publishers - paywalls, registration walls and cookie walls.

Walls, in their various shapes and sizes, are being increasingly used by publishers to ask users for a value exchange in order to access content. In ...

How to successfully pass IAB compliance checks and prepare for TCFV2?

The IAB Europe has recently carried out a series of compliance checks with CMPs and publishers to ensure that all actors in the advertising chain ...

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Didomi collects your personal data in order to respond to your request to subscribe to Didomi's communications about its products and services, its newsletter and other content that may be of interest to you. This data processing is carried out on the legal basis of our legitimate business development interests. You have the possibility to object to receiving our commercial communications at any time by clicking on the unsubscribe link at the bottom of each of our emails or by visiting our Preference Center. Furthermore, you have the right to access your personal data, to delete them, to rectify them and to oppose their processing by sending an email to You can also read our privacy policy.

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