
Trust has fragmented in 2025, and customers are now relying more on personal networks and curated sources. How can organizations face this shift?

Consumer trust in GenAI, the emergence of trust indicators, privacy-enhancing technologies… learn about the critical trends that will drive 2026.

Gain insights from Forrester's Global Government, Society, and Trust Survey, 2025, into the future of privacy and customer trust for organizations.

This report explores how organizations can combat the ongoing trust degradation between companies and consumers in 2026, among other essential trends.

Trust has fragmented in 2025, and customers are now relying more on personal networks and curated sources. How can organizations face this shift?

Consumer trust in GenAI, the emergence of trust indicators, privacy-enhancing technologies… learn about the critical trends that will drive 2026.

Gain insights from Forrester's Global Government, Society, and Trust Survey, 2025, into the future of privacy and customer trust for organizations.
This report explores how organizations can combat the ongoing trust degradation between companies and consumers in 2026, among other essential trends.

Trust has fragmented in 2025, and customers are now relying more on personal networks and curated sources. How can organizations face this shift?

Consumer trust in GenAI, the emergence of trust indicators, privacy-enhancing technologies… learn about the critical trends that will drive 2026.

Gain insights from Forrester's Global Government, Society, and Trust Survey, 2025, into the future of privacy and customer trust for organizations.
