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Didomi Whitepaper: Cookie walls, paywalls, advertising...

 

What does the future hold for media monetisation?


How do you monetise an audience if a significant percentage of that audience has an adblocker installed, refuses to consent to cookies and does not want to pay to access content? This whitepaper discusses the legalities of cookie walls, and what they mean for users and for monetisation.

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Didomi x Poool Whitepaper _ Square template _ VF (EN)

What does the law say about cookie walls?

Didomi x Poool Whitepaper _ Square template _ VF (EN)

Are they to be encouraged or banned?

Didomi x Poool Whitepaper _ Square template _ VF (EN)

What is the perception of readers towards cookie walls?

Didomi x Poool Whitepaper _ Square template _ VF (EN)

What experience should be offered to avoid driving readers away?

Didomi x Poool Whitepaper _ Square template _ VF (EN)

What are the early developments in this area?

"A cookie wall is first and foremost an opportunity to open a dialogue with readers on the question of compensation. This matter of compensation and open dialogue with the reader represents the future of media monetisation."