Didomi Whitepaper: Cookie walls, paywalls, advertising...

What does the future hold for media monetisation?

How do you monetise an audience if a significant percentage of that audience has an adblocker installed, refuses to consent to cookies and does not want to pay to access content? This whitepaper discusses the legalities of cookie walls, and what they mean for users and for monetisation.

Didomi x Poool Whitepaper _ Square template _ VF (EN)
  • What does the law say about cookie walls?

  • Are they to be encouraged or banned?

  • What is the perception of readers towards cookie walls?

  • What experience should be offered to avoid driving readers away?

  • What are the early developments in this area?

"A cookie wall is first and foremost an opportunity to open a dialogue with readers on the question of compensation. This matter of compensation and open dialogue with the reader represents the future of media monetisation."