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Paris, October 1, 2026 - Addingwell by Didomi, a leading server-side tagging solutions provider, published a new starter guide outlining the basics of server-side tagging, available now on the Addingwell website.
As organizations lose a growing share of the data they depend on and are increasingly subject to dead-end data, server-side implementations have become the standard response among leading brands seeking more control over their data operations. But getting started can still feel intimidating.
In this new guide, the team ata Addingwell is helping remove that barrier, explaining in plain terms everything companies should know, including:
- What is the difference between client-side and server-side tracking?
- What are the benefits of server-side tracking?
- What are the first steps companies should take to get started?
- How can server-side and data privacy work together?
Crucially, the guide showcases how the unique approach taken by Addingwell and Didomi advocates for a transparent approach to server-side tracking, a technology that has sometimes been deemed a black box.
Brands are investing heavily in AI, CDPs, personalisation and ad platforms. In that context, server-side tagging has become a must-have for organisations looking to make data quality and governance a business priority to ensure the ROI of these channels. This guide provides the essential information you need to get started.
- James Ensor, Global lead - Server-side at Didomi
The guide is free and available to download for free today:
