The end of frantic data collection is actually good news for marketers.This whitepaper addresses various issues around consent & preference management, and helps you better manage its complexity with a 6 step roadmap on how to make the most out of the data you collect.
Didomi Whitepaper: From Privacy to Preference
How data regulation is changing marketing for the better.
When am I required to collect consent, when not?
How do I make sure that user consent is properly collected?
How do I distribute my customers’ preferences across my client base?
How to manage consent in a satisfactory way across the users’ journey?
What KPIs should I follow to gauge whether my marketing efforts pay off?
"Marketers in 2020 understand that mass collection is not always cost-effective, while focusing on the customer is beneficial to the brand. 2020 will be the decade when marketers will collect less data, and use it better."