Day 1 - Wednesday, September 23‍

9:45 Welcome & DMEXCO Survey Results

10:10 Microsoft Keynote - Nidhi Ghai

10:30 Google Keynote - Dan Taylor, AI Search

10:50 WPP Keynote - Daniel Hulme, AI & Agents

11:10 Keynote by Benedict Evans

11:50 Panel - Turning AI into Competitive Advantage

12:30 OTTO - AI Commerce Journey

12:50 Criteo - AI-Assisted Commerce

1:30 Panel - Do We Still Need Managers?

2:00 BVDW - Scaling the Digital Economy

2:30 OpenAI - Advertising with ChatGPT

2:50 Samsung Ads - Future of TV Advertising

3:10 Fireside Chat with Rezo

3:30 Amazon Ads - 25 Years of AI in Advertising

3:50 BMW x Taboola - Launching a New Era

4:10 Klarna - AI, Brand & Trust

5:10 Panel - Football as an Ecosystem

5:30 Pinterest - Design the Exit

5:50 Closing Keynote - Philipp Klöckner

Day 2 -Thursday, September 24 (CMO Summit)‍

9:45 Welcome to the CMO Summit

9:55 Kantar - The AI Effectiveness Tax

10:10 Panel - The Bold CMO

11:10 Keynote - Boris Dolkhani, Bosch

11:30 Keynote - Claudia Willvonseder, Dr. Oetker

12:10 Panel - Trust & Transparency in AI Advertising

1:10 CMO Panel by Publicis Media

1:40 Winning B2B Marketing in 2027

2:00 REWE - Jan Flemming

2:40 Anatomy of Virality

3:00 Douglas - Rik Strubel

3:20 Brands' Trends Grand Jury