Analytics Answers

Analytics Answers is a Chicago-based consultancy focused on the technical side of privacy-compliant measurement. We implement consent management platforms, configure Google Consent Mode and Microsoft UET consent signals, and deploy tag management systems, including server-side tracking, so your analytics and advertising data stays accurate after users make their choice. Most engagements start with a fixed-fee audit or implementation, and many clients keep us on afterward to maintain their tagging and report on consent and opt-in rates in BigQuery and Looker Studio. Founder Eric Erlebacher has been implementing analytics since 2010, founded Analytics Answers in 2016, and is President of MeasureCamp Chicago, a nonprofit analytics unconference. We've supported clients in the US and internationally, from startups to Fortune 1000 companies.

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