Context & Timeline: What are IAB Tech Lab, GPP, and what drove the need for a global framework?

Understand the motivations behind GPP, how it fits into the IAB Tech Lab's vision, and what timelines publishers and advertisers should be aware of.

‍

What impact does this framework have on your business?

Explore operational, legal, and technical implications, including how the GPP helps you to future-proof your consent collection.

‍‍

How can you adopt the GPP to better collect cross-regulation consent?

A hands-on guide to configuring your CMP for GPP compliance, with a look into Didomi’s latest updates and practical tips for a smooth use.

‍

Q&A session

‍

As more states introduce and enforce consent requirements, the GPP offers a scalable solution for staying compliant. Join us to learn how this new standard can simplify consent across jurisdictions and strengthen your U.S. privacy program.