Didomi for Marketing

Build a better marketing function with consented and constantly updated customer data

Illustration of increased marketing ROI thanks to better consent & preference management

Increase Return on Marketing Investment

You will need consent to use many essential marketing tools, from emailing to analytics, A/B testing or website & app personalization
Only after obtaining explicit customer permission can you leverage their data to drive revenue across formats and channels
Customers will dismiss or ignore your marketing messages if they have not consented to them, and you will lose valuable engagement

Illustration of better marketing decision-making thanks to better consent & preference management

Take Informed Decisions

Get a view of your users’ permission analytics for your marketing team to care about
Understand which formats and message drive opt-in or reduce opt-out and optimize it continuously
Make better digital marketing decisions thanks to consented, constantly updated customer data

Protect Your Brand’s Reputation

Make sure your marketing team uses only compliant user data and reduce the risk of being fined
Avoid your legal team any headaches by making sure to be fully compliant with privacy regulations
Build your reputation & never be worried about the PR-disaster that would associate your company with rogue data practices

Illustration of better customer-relationship management thanks to better consent & preference practices

Retain Your Customers

Build better, trusted customer relationships by providing them with real privacy choices on any channel
Delight your users with a transparent, branded user experience when it comes to updating their preferences
Reduce opt-outs and unsubscribes on all your marketing touchpoints through functional user interfaces

Illustration of better CRM data sanity thanks to better consumer consent & preference management

Improve Data Sanity

Maintain accurate customer preferences and consent details across all your CRM and marketing systems
Shift your marketing thinking from massive data collection to better, consented data utilization
Design great UX and smart workflows to allow consumers to update their data at any time, on any device

Our latest blog posts about consent-driven marketing

Education

Email marketing: How to manage the Opt-In of your visitors ON and OFF line?

At the beginning of this year, a decision by the CNIL has put the question of whether or not brands need consent and opt-in to send a newsletter back ...

Education

How can you prepare for a cookieless future? It’s time to make privacy positive.

It’s the end of the road for third-party cookies. Following Apple, Safari & Mozilla Firefox, Google announced it would stop supporting ...

Product Industry news

Why CRMs failed to deliver customer-centric marketing, and how Preference Centers can help

Five years ago, most marketers still believed that understanding customer behavior was about collecting massive amounts of data about them. They ...

See all blog posts

Subscribe to Didomi’s newsletter

Didomi collects your personal data in order to respond to your request to subscribe to Didomi's communications about its products and services, its newsletter and other content that may be of interest to you. This data processing is carried out on the legal basis of our legitimate business development interests. You have the possibility to object to receiving our commercial communications at any time by clicking on the unsubscribe link at the bottom of each of our emails or by visiting our Preference Center. Furthermore, you have the right to access your personal data, to delete them, to rectify them and to oppose their processing by sending an email to dpo@didomi.io. You can also read our privacy policy.