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Didomi for Marketing

Build a better marketing function with consented and constantly updated customer data

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We don’t believe that high-performance marketing and data ethics are contradictory in nature.

Here are several ways Didomi helps marketers improve their operations while driving impact on their KPIs.

Illustration of increased marketing ROI thanks to better consent & preference management

Increase Return on Marketing Investment

  • You will need consent to use many essential marketing tools, from emailing to analytics, A/B testing or website & app personalization

  • Only after obtaining explicit customer permission can you leverage their data to drive revenue across formats and channels

  • Customers will dismiss or ignore your marketing messages if they have not consented to them, and you will lose valuable engagement

Illustration of better marketing decision-making thanks to better consent & preference management

Take Informed Decisions

  • Get a view of your users’ permission analytics for your marketing team to care about
  • Understand which formats and message drive opt-in or reduce opt-out and optimize it continuously
  • Make better digital marketing decisions thanks to consented, constantly updated customer data
Illustration of better brand reputation management & brand equity thanks to privacy

Protect Your Brand’s Reputation

  • Make sure your marketing team uses only compliant user data and reduce the risk of being fined
  • Avoid your legal team any headaches by making sure to be fully compliant with privacy regulations
  • Build your reputation & never be worried about the PR-disaster that would associate your company with rogue data practices
Illustration of better customer-relationship management thanks to better consent & preference practices

Retain Your Customers

  • Build better, trusted customer relationships by providing them with real privacy choices on any channel
  • Delight your users with a transparent, branded user experience when it comes to updating their preferences
  • Reduce opt-outs and unsubscribes on all your marketing touchpoints through functional user interfaces
Illustration of better CRM data sanity thanks to better consumer consent & preference management

Improve Data Sanity

  • Maintain accurate customer preferences and consent details across all your CRM and marketing systems
  • Shift your marketing thinking from massive data collection to better, consented data utilization
  • Design great UX and smart workflows to allow consumers to update their data at any time, on any device

Our latest blog posts about consent-driven marketing

Email marketing: How to manage the Opt-In of your visitors ON and OFF line?

At the beginning of this year, a decision by the CNIL has put the question of whether or not brands need consent and opt-in to send a newsletter back ...

How can you prepare for a cookieless future? It’s time to make privacy positive.

It’s the end of the road for third-party cookies. Following Apple, Safari & Mozilla Firefox, Google announced it would stop supporting ...

Why CRMs failed to deliver customer-centric marketing, and how Preference Centers can help

Five years ago, most marketers still believed that understanding customer behavior was about collecting massive amounts of data about them. They ...