-
You will need consent to use many essential marketing tools, from emailing to analytics, A/B testing or website & app personalization
-
Only after obtaining explicit customer permission can you leverage their data to drive revenue across formats and channels
-
Customers will dismiss or ignore your marketing messages if they have not consented to them, and you will lose valuable engagement
Didomi for Marketing
Build a better marketing function with consented and constantly updated customer data
Increase Return on Marketing Investment
Take Informed Decisions
- Get a view of your users’ permission analytics for your marketing team to care about
- Understand which formats and message drive opt-in or reduce opt-out and optimize it continuously
- Make better digital marketing decisions thanks to consented, constantly updated customer data
Protect Your Brand’s Reputation
- Make sure your marketing team uses only compliant user data and reduce the risk of being fined
- Avoid your legal team any headaches by making sure to be fully compliant with privacy regulations
- Build your reputation & never be worried about the PR-disaster that would associate your company with rogue data practices
Retain Your Customers
- Build better, trusted customer relationships by providing them with real privacy choices on any channel
- Delight your users with a transparent, branded user experience when it comes to updating their preferences
- Reduce opt-outs and unsubscribes on all your marketing touchpoints through functional user interfaces
Improve Data Sanity
- Maintain accurate customer preferences and consent details across all your CRM and marketing systems
- Shift your marketing thinking from massive data collection to better, consented data utilization
- Design great UX and smart workflows to allow consumers to update their data at any time, on any device
Our latest blog posts about consent-driven marketing
Email marketing: How to manage the Opt-In of your visitors ON and OFF line?
At the beginning of this year, a decision by the CNIL has put the question of whether or not brands need consent and opt-in to send a newsletter back ...
How can you prepare for a cookieless future? It’s time to make privacy positive.
It’s the end of the road for third-party cookies. Following Apple, Safari & Mozilla Firefox, Google announced it would stop supporting ...
Why CRMs failed to deliver customer-centric marketing, and how Preference Centers can help
Five years ago, most marketers still believed that understanding customer behavior was about collecting massive amounts of data about them. They ...
