Global Privacy Control (GPC)

Apply opt-outs automatically across all users, browsers, devices, platforms, and offline, no verification or account creation required.

Ensure your company and all downstream recipients are signatories to the Multi-state Privacy Agreement or IAB-certified partners.

Cover all sales and sharing of personal information, reflecting the primary way your business interacts with consumers (website, mobile app, CTV, offline).

Conduct ongoing scanning and internal communications to ensure opt-out mechanisms remain properly configured, functioning, and exhaustive.

Design symmetrical experiences with the same number of clicks, so opting out is never harder than opting in.

Ensure notices accurately reflect actual data collection, use, and sharing practices, and are explicit enough to cover anything outside reasonable consumer expectations.

Document your compliance posture with records that demonstrate GPC signals are being honored correctly.

Work with a UX expert to validate that your consent management setup meets GPC requirements end to end.