This whitepaper sets out a plan for how e-commerce and retail companies should develop a new measuring model for their return on investment (ROI), alongside a 6 step roadmap on how your company can implement great consent and preference management.
This whitepaper sets out a plan for how e-commerce and retail companies should develop a new measuring model for their return on investment (ROI), alongside a 6 step roadmap on how your company can implement great consent and preference management.
Your retargeting strategy
Your emailing strategy
Your customers’ online and in store experience
Your return on investment (ROI)
"Industry professionals have estimated that for every £1 spent on consent and preference management systems, they receive somewhere in the region of £37-46 in return."
Data & Marketing Association, 2020