Who is
Naëlle Van Moerbeke
?
Naëlle Van Moerbeke is Partner & Customer Marketing Manager across Didomi and Addingwell by Didomi. She leads partner and customer marketing for both brands, and previously co-led Addingwell’s rebrand after it joined the Didomi group in 2025. She writes on server-side tracking, consent performance and customer success, helping marketers combine consent management and server-side tagging to recover lost conversion data, improve measurement and stay compliant.
Area(s) of focus:
Server-side tracking and tagging; consent rate and tracking coverage optimisation; CMP and server-side integration; customer case studies; partner and agency marketing; Didomi and Addingwell company news
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