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Didomi for E-commerce

Don’t lose out on valuable visitor data to drive-up revenue. There is little you can do without consented user data. From getting insights through analytics, to reducing cart abandonment or customizing your website to individual users, your users’ consent rate should be a key KPI to follow.

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Don’t lose out on valuable visitor data to drive-up revenue.  There is little you can do without consented user data. From getting insights through analytics, to reducing cart abandonment or customizing your website to individual users, your users’ consent rate should be a key KPI to follow.
The retailer DECATHLON uses Didomi's consent and preference management technology
The retailer RAKUTEN uses Didomi's consent and preference management technology
The retailer EKOSPORT uses Didomi's consent and preference management technology
The retailer SHOPMIUM uses Didomi's consent and preference management technology

Didomi helps you in every stage of the funnel.

From the first interactions on your website (or you app) to the depth of your most elaborate email nurturing strategies, every contact with customers should be based on their explicit permission for you to gather and use their data.

It all starts with a consent notice

For years, cookie and tracking consent has not been much more than an afterthought, mostly because it was believed to hinder conversions. But today, consumers also expect impeccable privacy from merchants, and that includes the choice to opt-in and opt-out of cookie usage.

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Let them decide how to receive your offers

In e-commerce, acquiring visitors is expensive, activating them is a daily hassle, and losing them to competitors is the worst. Building an omnichannel Preference Center with real communication choices is the best way to reduce the likelihood to lose them forever.

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Privacy will drive trust and loyalty

Regardless of the tools you implement for better privacy management, consumers will always value a merchant’s exemplary practices. With a partner like Didomi, you are being transparent with users along the entire funnel, and this drives both trust and loyalty for your brand.

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You will still be able to drive-up revenue

In e-commerce, performance is everything. From attracting and converting traffic, to increasing basket size or reducing cart abandonment. Many fear that improving on privacy and transparency will disable many levers that marketers have at their disposal to drive revenue, but Didomi’s solution actually enable them.

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Our latest blog posts about compliance in digital retail

Retail & E-commerce: What ROI to expect from better consent & preference management?

According to the GDPR framework, consent is one of the 6 legal bases for collecting data. It must be freely given, specific, informed and ...

Why is managing customer preferences so complicated? Is it the fault of the IT system?

With the GDPR, notions of consent and preference have become central to company organization. As CEO of Didomi, I was recently invited to speak on ...

Why CRMs failed to deliver customer-centric marketing, and how Preference Centers can help

Five years ago, most marketers still believed that understanding customer behavior was about collecting massive amounts of data about them. They ...

Would you like to know more about Didomi for e-commerce?

Didomi helps merchants to get shopper permission to collect and use their personal data, from cookies to email preferences. Let us explain how.

  • Your current situation
  • Your privacy needs
  • Your project timeline
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