For years, cookie and tracking consent has not been much more than an afterthought, mostly because it was believed to hinder conversions. But today, consumers also expect impeccable privacy from merchants, and that includes the choice to opt-in and opt-out of cookie usage.
Didomi for E-commerce
Don’t lose out on valuable visitor data to drive-up revenue. There is little you can do without consented user data. From getting insights through analytics, to reducing cart abandonment or customizing your website to individual users, your users’ consent rate should be a key KPI to follow.
It all starts with a consent notice
Let them decide how to receive your offers
In e-commerce, acquiring visitors is expensive, activating them is a daily hassle, and losing them to competitors is the worst. Building an omnichannel Preference Center with real communication choices is the best way to reduce the likelihood to lose them forever.
Privacy will drive trust and loyalty
Regardless of the tools you implement for better privacy management, consumers will always value a merchant’s exemplary practices. With a partner like Didomi, you are being transparent with users along the entire funnel, and this drives both trust and loyalty for your brand.
You will still be able to drive-up revenue
In e-commerce, performance is everything. From attracting and converting traffic, to increasing basket size or reducing cart abandonment. Many fear that improving on privacy and transparency will disable many levers that marketers have at their disposal to drive revenue, but Didomi’s solution actually enable them.
Our latest blog posts about compliance in digital retail
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Email marketing: How to manage the Opt-In of your visitors ON and OFF line?
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