Pierre & Vacances Center Parcs Group

How the group masters customer opt-in across 7 countries and 5 brands.

Pierre & Vacances Center Parcs Group builds trust among consumers, improves CRM, and increases the effectiveness of digital marketing efforts. They do this thanks to the Didomi solution, which integrates offline and online customer journeys across multiple channels.

  • How do I ensure data compliance?

  • How can I generate trust amongst my customers?

  • How do I improve CRM data sanity?

  • How can I implement both online and offline consent workflows?

  • How do I streamline customer opt-in across multiple countries and languages?

"We have seen 3 benefits by implementing Didomi's Preference Center: Our customer support team can continuously update our CRM with delegated consent, our clients can actively choose the channels and brands to engage with, and our team sees high return on marketing investment thanks to increased engagement."

Salomon Bentolila, Customer & Data Director, Pierre & Vacances Center Parcs Group