The European Connected TV (CTV) market has skyrocketed in recent years. IAB Europe released this Guide to help planners and buyers of media understand and navigate how CTV can operate programmatically. As the first European company to offer a TCF-compliant consent management solution for CTV, Didomi is proud to have contributed to this guide to discuss privacy and CTV.
IAB Europe CTV Guide
IAB Europe’s Guide to the Programmatic CTV Opportunity in Europe
An introduction to the European CTV ecosystem
A deep-dive into the programmatic CTV supply chain and how to understand it
A step-by-step guide to planning and operating a CTV campaign programmatically
What the future of programmatic CTV holds
"The AdTech industry should place consumer permission at the core of the new OTT model. That’s the only way to have long-term, sustainable growth that respects consumers’ ability to choose their CTV experience."