Collect your clients’ consent to receive promotional messages with a clear, branded opt-in email that offers full transparency about data collection purposes and opt-out options
Didomi for Retailers
Make online and in-store consent management a fluid experience. By collecting your consumers’ permission in-store, you are starting a fluid, customer-friendly and data-compliant consumer relationship.
Collect your consumers’ permission
Shopper loyalty starts with real choices
Allow your store’s visitors to change their preferences at any time, on any device. Incentivize your employees by rewarding for delegated consent collection among shoppers.
Continuously optimize to drive opt-in
Brick-and-mortar has never been easy, especially when it comes to customer relationships. By putting your consumers in the driver’s seat of their data, you will always know when and how they want to hear from you.
Provide your technology partners perfectly valid consent
Setting-up drive-to-store strategies can be on the border of privacy compliance, because geolocation is a sensitive piece of personal data. Didomi helps you only leverage data that shoppers have given you permission to use.
Our latest blog posts about compliance in retail
Retail & E-commerce: What ROI to expect from better consent & preference management?
According to the GDPR framework, consent is one of the 6 legal bases for collecting data. It must be freely given, specific, informed and ...
Why CRMs failed to deliver customer-centric marketing, and how Preference Centers can help
Five years ago, most marketers still believed that understanding customer behavior was about collecting massive amounts of data about them. They ...
Why is managing customer preferences so complicated? Is it the fault of the IT system?
With the GDPR, notions of consent and preference have become central to company organization. As CEO of Didomi, I was recently invited to speak on ...
Would you like to know more about Didomi for retailers?
Follow us
