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Didomi for Retailers

Make online and in-store consent management a fluid experience. By collecting your consumers’ permission in-store, you are starting a fluid, customer-friendly and data-compliant consumer relationship.

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The retailer FLORAJET uses Didomi's consent and preference management technology
The retailer DECATHLON uses Didomi's consent and preference management technology

Didomi is the world’s first digital privacy management platform to extend consent collection to the real world.

We help retailers collect and update their consumers’ communication preferences at any time, on any channel.

Illustration of shopper permission to receive emails or other communications from the retailer

Collect your consumers’ permission

Collect your clients’ consent to receive promotional messages with a clear, branded opt-in email that offers full transparency about data collection purposes and opt-out options

Discover our Preference Management Platform
Illustration of a store clerk collecting opt-in from a consumer, with double opt-in for authentication

Shopper loyalty starts with real choices

Allow your store’s visitors to change their preferences at any time, on any device. Incentivize your employees by rewarding for delegated consent collection among shoppers.

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Illustration of a continuously updated customer database thanks to Didomi's preference management technology

Continuously optimize to drive opt-in

Brick-and-mortar has never been easy, especially when it comes to customer relationships. By putting your consumers in the driver’s seat of their data, you will always know when and how they want to hear from you.

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Illustration of always updated client preferences, shared only when permission is given and authentified

Provide your technology partners perfectly valid consent

Setting-up drive-to-store strategies can be on the border of privacy compliance, because geolocation is a sensitive piece of personal data. Didomi helps you only leverage data that shoppers have given you permission to use. 

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Our latest blog posts about compliance in retail

Retail & E-commerce: What ROI to expect from better consent & preference management?

According to the GDPR framework, consent is one of the 6 legal bases for collecting data. It must be freely given, specific, informed and ...

Why set-up an expensive loyalty program if you let your members opt-out easily?

Studies show that it’s 5x easier to retain a customer than acquire a new one. Given this, it’s safe to say that e-retailers should invest in customer ...

Email marketing: How to manage the Opt-In of your visitors ON and OFF line?

At the beginning of this year, a decision by the CNIL has put the question of whether or not brands need consent and opt-in to send a newsletter back ...

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Didomi collects your personal data in order to respond to your request to subscribe to Didomi's communications about its products and services, its newsletter and other content that may be of interest to you. This data processing is carried out on the legal basis of our legitimate business development interests. You have the possibility to object to receiving our commercial communications at any time by clicking on the unsubscribe link at the bottom of each of our emails or by visiting our Preference Center. Furthermore, you have the right to access your personal data, to delete them, to rectify them and to oppose their processing by sending an email to You can also read our privacy policy.

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