Gartner Market Guide for Consent & Preference Management

Gartner states that, "Central to most privacy laws is the challenge of providing users clarity about and control over their personal data. This research allows security and risk management leaders to evaluate universal consent and preference management capabilities to make a balanced, forward-looking product choice." Gartner, Market Guide for Consent and Preference Management, 8 December 2020, Nader Henein, Bart Willemsen, Bernard Woo


Data privacy changes will impact business. What should you expect? How can you anticipate? Find out in this Gartner Guide the key points from the Gartner experts on how to transform your data privacy strategy.

GARTNER - Consent and Preference Management - LP (EN)
  • "By year-end 2023, 75% of the world’s population will have its personal data covered under modern privacy regulations, up from 25% today."

  • "By 2022, 30% of consumer-facing organizations will offer a self-service transparency portal to provide for consent and preference management."

  • "Through 2023, organizations that can instill digital trust will be able to participate in 50% more ecosystems to expand revenue generation opportunities."

"Emphasize a customer-centric approach to respect for individual privacy as a core organizational value. This will in turn drive trust for the existing customer base and attract prospects"


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