Gartner Market Guide for Consent & Preference Management

Gartner states that, "Central to most privacy laws is the challenge of providing users clarity about and control over their personal data. This research allows security and risk management leaders to evaluate universal consent and preference management capabilities to make a balanced, forward-looking product choice." Gartner, Market Guide for Consent and Preference Management, 8 December 2020, Nader Henein, Bart Willemsen, Bernard Woo


Didomi is included as a Representative Vendor in the Gartner Market Guide for Consent & Preference Management 2020.

Gartner says,

• "Modern privacy regulations are expanding in footprint and adoption, with citizens increasingly looking for more clarity into and control over how their information is being used. However, there is no consistent approach outlined by regulators and the few industry-specific standards lack completeness."
• "Many organizations have found themselves constrained by their product choices within 12 months of deployment as demand for additional capabilities develops rapidly driven by market shifts and a greater need for granularity in first-party consented data."
• "Left unaddressed, consumer demand for transparency has precipitated an increase in costly subject rights requests (SRRs), as well as mounting user distrust."
• "Changes across the adtech ecosystem and the de facto retirement of long-standing tracking technologies have given rise to complex, consent-driven workflows."

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