back button

Back

We are launching our Consent Management Platform (CMP) on Unity

June 25, 2020byYannig Roth

Our team has been working (very) hard to launch our well-known CMP on the cross-platform game engine Unity. The objective is to allow game publishers to better monetize their apps while complying with increasingly tough privacy regulations across the world, which require them to collect explicit user consent. To educate Unity’s community about data compliance, we are launching a 4-part Masterclass series, in which developers get access to our Unity SDK for free, and that will be held every Monday of the coming month.

(Too) few games still gather explicit consent

Privacy regulations like gaming GDPR (in Europe) or CCPA (in California) are profoundly changing the marketing and advertising industries, by placing an emphasis on personal data protection and transparency pertaining the usage of users’ data. Organizations that don’t comply risk a fine (up to $20m or 4% of their revenue), as well as massive brand damage through negative press.
The trend is also of utmost relevance for the gaming industry, which relies heavily on the Unity development platform: 50% of games on PC/mobile/console are powered by Unity, as well as 60% of AR/VR applications. Over 23bn ads are served every month to users in games that run on Unity.

If you don’t know what we’re talking about… here’s a short explainer of what Unity is:

As in any digital environment, data compliance best-practice would be to ask users’ consent before serving them ads that use their personal information. Yet, consent and preference management is still a relatively new subject for many gaming studios, partly because there are very few solutions to gather consent from users today. Only the world’s biggest gaming and entertainment companies today have a structured approach to compliance.

The gaming industry has become a growing concern among Data Protection Authorities as most games rely on a freemium model, mainly financed through personalized advertising or data collection and selling. In a privacy compliant game under GDPR, none of these activities can happen without the user consenting in a valid way. Most game developers realize the legal risk, but frequently underestimate the reputational risk of a privacy backlash for their reputation. They prefer to focus on their user experience rather than on compliance.

Few actors of the ecosystem have offered gaming publishers technologically adapted solutions to collect, store, manage and share users’ consent on their preferred environments. This is not only dangerous in terms of data compliance, but also risky for user retention, as it can lead disappointed players to lose trust in the game and its applications.

Didomi is the first actor in the field of Preference and Consent Management to offer gaming publishers who develop their games on Unity a dedicated offering to get explicit player consent (read our press release). Already used by major brands and publishers across the globe (on web, mobile web and in apps), our CMP will now be available as a Unity-compatible SDK.

Get free access to our Unity SDK by participating in our 4-part Masterclass

To co-create better consent management with the Unity community, we are organizing a 4-part Masterclass Series in which we will share tips & tricks to collect user consent, optimize consent rates and monetize in accord with the world’s privacy regulations:

  • Unity Masterclass #1 (July 6th) – Why Managing User Consent is Important for Compliant Monetization
  • Unity Masterclass #4 (July 27th) – How to Increase ROI of Consented Monetization with Didomi’s SDK.

From gaming studios’ Data Protection Officers (DPO) to Product Managers (PM) or Unity 3D developers, the Masterclass’ aim is to allow professionals to get familiar with the importance and implications of better user transparency and data compliance. We hope to see you around!

For more information, please join our waiting list on Didomi.io/unity-sdk.

Related articles

July 1, 2020byYannig Roth

Are your websites and apps compliant? A look at Irish cookie consent regulation

Last April, the Irish Data Protection Commission (DPC) published updated guidance on cookies and other tracking technologies. The “Guidance” was issued with a report based on a cookie audit of 38 companies, and the results of the audit were not good. The survey found that 35 of the 38 companies were not in compliance on…

Read more

CMP

compliance

Consent

Cookies

GDPR

May 29, 2020byRomain Gauthier

Looking back at our PrivSec panel: Respecting legislation and promoting data ethics

The ePrivacy regulation is not yet in place, but cookies and other tracking mechanisms are under scrutiny by Data Protection Authorities (DPAs). It is imperative that organizations understand the implications of cookies and respect consent, paying particular attention to how they collect, store and deploy personal data through their web trackers. I was recently invited by…

Read more

CMP

Consent

marketing

May 15, 2020byJawad Stouli

Get CCPA ready with the Didomi consent management platform (CMP)

The California Consumer Privacy Act (CCPA) was enacted to provide California consumers with greater transparency and control over their personal information. The CCPA was created in response to changing public perceptions. Users, rightfully, want to understand and have the option to exercise control over their own data. Therefore, companies in the ad tech ecosystem need…

Read more

ccpa

CMP

Consent

May 13, 2020byYannig Roth

Didomi’s CMP has been approved as TCFv2-compliant (migration cut-off date now is August 15th)

We have announced yesterday that our Consent Management Platform (CMP) has successfully passed the IAB Europe’s CMP Compliance Programme (see the full list here). Many clients have started to transition to the TCF’s version 2 already, and all IAB members will have to update their websites and mobile apps to support it until the summer 2020.

Read more

CMP

compliance

IAB

TCF v2

April 16, 2020byRomain Gauthier

My take on the CNIL’s new guidelines on cookies: 4 key ideas to remember

The new CNIL (France’s privacy watchdog) guidelines released in the summer of 2019 have turned the advertising industry upside down and are prompting us to rethink how we monetize information and innovate in programmatic. On June 28th, the CNIL (which means National Commission for Information Technology and Civil Liberties) published its action plan on advertising targeting, one…

Read more

CMP

Consent

Cookies