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IAB’s updated Transparency Consent Framework (TCF 2.0): What is the timeline?

April 8, 2020byYannig Roth

Starting April, 2020, the IAB Transparency and Consent Framework (TCF) will transition to its version 2. Vendors, CMPs, and publishers/advertisers will update their websites and mobile apps to support this new version of the TCF in the coming months. This article summarizes some key elements of the version 2 of the IAB TCF and the migration calendar at Didomi.

Update, May 2020: Due to the consequences of the Covid-19 crisis, the IAB Europe, representing buy side, intermediaries and sell side, voted to extend technical support for TCF v1.1 beyond the previously announced date of 30 June to a new date of 15th August 2020.  This is the final extension, as the IAB Europe made clear, beyond which support for TCF’s version 1.1 will be deprecated.

In less than 2 years, the TCF has become the standard for running personalized ad campaigns, measurement, attribution, etc. in compliance with the GDPR. It has been adopted by all the major players and IAB-compliant CMPs like Didomi. Incorporating feedback from European data protection authorities, consumer groups, and the ad tech industry, the IAB Europe and the IAB TechLab developed a new iteration of the TCF to provide more choices and information to end users.

The key additional features of the IAB TCF version 2 are:

  • More granular purposes to offer more choices to end users
  • Flexible support for legitimate interest, allowing users to exercise their right to object more easily
  • Stacks / categories to group purposes
  • Control of allowed legal basis by publishers through publisher restrictions
  • Out-of-band legal basis for vendors
  • Improved CMP API for sharing consent between CMPs and vendors.

TCF’s version 2 and the Didomi Consent Management Platform (CMP)

Over the years, Didomi has been a strong supporter of the IAB TCF and an active developer of the standard at the IAB Techlab and the IAB Europe. We will be supporting the IAB TCF v2 specifications, following the calendar issued by the IAB Europe (see below for the calendar). Supporting the TCF version 2 at Didomi will bring changes to the Didomi Console (for managing categories of purposes and v2-specific features) and the Didomi SDKs.

The Didomi Console will be updated to allow you to enable the TCF version 2 in consent notices:

 

It will also allow managing categories of purposes (“stacks” in the TCF version 2):

 

 

We are also updating our consent notices to offer better information and choices to the user, and align with the new policies of the TCF version 2. In notices, a complete list of purposes or categories will be displayed and kept up-to-date to ensure that the user is getting a complete information at all times:

 

 

In the Preferences / Purposes section, users will now be able to give consent and exercise their right to object:

 

 

Users will be able to make similar choices for vendors, with the option to object to their data processing based on legitimate interest:

 

What is the timeline?

Please note that this calendar is the current IAB-approved calendar. It might be subject to changes as COVID-19 is making it harder for companies (vendors, CMPs, and publishers alike) to adopt the IAB TCF v2. The important dates for clients of the Didomi CMP are:

  • April, 6th 2020 – TCF v2 option added to the Web SDK and Didomi Console

The TCF v2 will be available for testing by our clients to validate their configuration and integrations with vendors. The TCF v2 will not be automatically enabled and existing consent notices will still use the TCF v1. We do not recommend clients migrating to the TCF v2 until May, 1st as vendors will still be in beta testing until the end of April.

  • April 2020 – Beta test month

Beta testing month during which vendors are expected to fine tune their TCF v2 implementation with production traffic. We recommend our clients work with their vendors to test the integration at that point. Didomi will actively work on fine tuning our TCF v2 implementation during that month so expect new features and fixes throughout the month.

  • May 2020 (Exact date TBD) – TCF v2 option added to the Mobile SDKs

The TCF v2 will be available for testing by our clients to validate their configuration and integrations with vendors. The TCF v2 will not be automatically enabled and existing consent notices will still use the TCF v1.

  • June, 30th 2020

End of the TCF v2 transition period and deprecation of the the TCF v1 support. Consent notices for websites and apps that have not migrated to the TCF v2 will be automatically migrated.

Register for Jawad’s webinar

You can find out more in our support pages, which extensively cover the TCF V2.0, the main changes, the migration calendar and the features that will be impacted. You may also want to register to our upcoming webinar (Tuesday April 14th at 3PM CEST):

Update, May 2020: Due to the consequences of the Covid-19 crisis, the IAB Europe, representing buy side, intermediaries and sell side, voted to extend technical support for TCF v1.1 beyond the previously announced date of 30 June to a new date of 15th August 2020.  This is the final extension, as the IAB Europe made clear, beyond which support for TCF’s version 1.1 will be deprecated.

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