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June 10, 2020byYannig Roth

Is marketing is driving your company to data overload? Here is how to solve it

Do you remember how marketing looked before 2010? Marketing studies, the holy 4 P’s— product, price, place, promotion, the marketing mix… Data-driven marketing was barely taught in business schools. Things have changed — and they have changed a lot. Data-driven, Big Data, data analytics are now part of our vocabulary, and the traditional marketing mix approach…

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CRM

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May 5, 2020byYannig Roth

« Do I need to collect consent? » – Mythbusting marketing obligations in a GDPR and CCPA era

Any marketer even remotely interested in the legal landscape around 2016 heard all sorts of discourses about GDPR. The regulation would be the end of newsletters, of solicitations, of targeted advertising. Companies would face tremendous fines if they failed to become compliant within a year. Two years after GDPR came into effect, marketing still exists…

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Consent

CRM

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Preference Center

April 15, 2020byYannig Roth

Why CRMs failed to deliver customer-centric marketing, and how Preference Centers can help

Five years ago, most marketers still believed that understanding customer behavior was about collecting massive amounts of data about them. They quickly realized it was not. The key of marketing success has not changed: delivering the right information at the right time to the right person – only means vary over time.

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Preference Management