Blog

November 21, 2018byRomain Gauthier

Didomi now supports in-app consent management

Didomi announces the launch of its iOS and Android SDKs to help companies manage in-app consent Didomi clients can now seamlessly integrate consent collection workflows into their iOS and Android apps and distribute these consents to the vendors they’re working with (monetization, advertising, marketing, etc.). This is part of a larger effort by Didomi to…

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December 29, 2017byJulie Tamba

Which kind of electronic advertising will require consent?

There are some cases where consent of the end-user is mandatory: this is the case for direct marketing, a category of advertising covering various techniques. As of now, the ePrivacy Directive required consent in relation to “the use of automated calling systems without human intervention (automatic calling machines), facsimile machines (fax) or electronic mail for…

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Consent

custom audience

ePrivacy

tailored advertising

targeted advertising

December 5, 2017byJulie Tamba

Does collecting user geolocation require consent?

Collecting geolocation is a tricky topic in data privacy regulations. As of today, consent is not necessarily required by law. The ePrivacy Directive, on the first hand, requires consent for use of location data yet this obligation is only binding upon public electronic communication services and networks (telecom operators). The General Data Protection Regulation, on…

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Consent

ePrivacy

European Union

GDPR

Geolocation

personal data

November 29, 2017byJulie Tamba

ePrivacy, not voted but already applied

The EU is currently discussing the content of the future ePrivacy regulation which is now scheduled for the end of 2018. One of its key measures is contained in article 10 of the proposal which specifies that “Software placed on the market permitting electronic communications, including the retrieval and presentation of information on the internet,…

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Browsers

Cookies

ePrivacy

European Union

personal data