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July 24, 2020byYannig Roth

5 reasons why NOW is the right time to adopt TCF v2, the IAB’s updated Transparency and Consent Framework

A lot has been said and written about TCF v2, and how to prepare the transition from v1 to v2. However, there are still some publishers who did not participate in the first version of the framework asking themselves whether it’s worth joining now. While TCF is on the path to becoming the prevailing standard…

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IAB

tcf

TCF v2

July 20, 2020byYannig Roth

What are the requirements of a TCF v2 compliant consent notice?

On a website or in a mobile app, the notice is the first and main consent UI that users interact with. That’s where most users get informed on purposes and vendors that consent is collected for, and how users will make a choice to give or deny consent. As a result, the content of a consent…

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CMP

Consent

GDPR

TCF v2

July 15, 2020byYannig Roth

Google joining TCF v2… Here’s what it means for publishers

The IAB Tech Lab and IAB Europe released the second version of the Transparency & Consent Framework (TCF v2), marking a big win in terms of industry traction, as Google has announced that it will integrate the framework by August 15th 2020. Now that Google Ad Manager (Google’s Supply Side Platform, or SSP) is joining the TCF,…

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CMP

Consent

IAB

TCF v2

July 3, 2020byYannig Roth

5 keys to a successful TCF v2 transition

On August 15th, the Interactive Advertising Bureau (IAB) will end its support for the Transparency and Consent Framework (TCF) v1.1, paving the way for the entire industry to adopt TCF v2 as its new standard. Are you wondering what this means if you are a publisher in the online advertising space? 

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CMP

IAB

TCF v2

July 1, 2020byYannig Roth

Are your websites and apps compliant? A look at Irish cookie consent regulation

Last April, the Irish Data Protection Commission (DPC) published updated guidance on cookies and other tracking technologies. The “Guidance” was issued with a report based on a cookie audit of 38 companies, and the results of the audit were not good. The survey found that 35 of the 38 companies were not in compliance on…

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CMP

compliance

Consent

Cookies

GDPR

July 1, 2020byYannig Roth

Are your websites and apps compliant? A look at UK cookie consent regulation

In July 2019, the Information Commissioner’s Office (ICO) published new guidance on the use of cookies to provide more clarity and certainty about how you can use cookies in your online service. As the Information Commissioner said, “the public has woken up to the potential of their personal data”, adding that “the ICO has covered an…

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CMP

Cookies

GDPR

June 25, 2020byYannig Roth

We are launching our Consent Management Platform (CMP) on Unity

Our team has been working (very) hard to launch our well-known CMP on the cross-platform game engine Unity. The objective is to allow game publishers to better monetize their apps while complying with increasingly tough privacy regulations across the world, which require them to collect explicit user consent. To educate Unity’s community about data compliance,…

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CMP

Consent

Unity

June 17, 2020byYannig Roth

How to successfully pass IAB compliance checks and prepare for TCFV2?

The IAB Europe has recently carried out a series of compliance checks with CMPs and publishers to ensure that all actors in the advertising chain comply with the GDPR and the ePrivacy directives. With the imminent move to the new version of the Transparency and Consent Framework (TCFv2), publishers and CMPs will be subject to rigorous compliance…

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CMP

compliance

TCF v2

June 10, 2020byYannig Roth

Is marketing is driving your company to data overload? Here is how to solve it

Do you remember how marketing looked before 2010? Marketing studies, the holy 4 P’s— product, price, place, promotion, the marketing mix… Data-driven marketing was barely taught in business schools. Things have changed — and they have changed a lot. Data-driven, Big Data, data analytics are now part of our vocabulary, and the traditional marketing mix approach…

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CRM

marketing

preference

May 29, 2020byRomain Gauthier

Looking back at our PrivSec panel: Respecting legislation and promoting data ethics

The ePrivacy regulation is not yet in place, but cookies and other tracking mechanisms are under scrutiny by Data Protection Authorities (DPAs). It is imperative that organizations understand the implications of cookies and respect consent, paying particular attention to how they collect, store and deploy personal data through their web trackers. I was recently invited by…

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CMP

Consent

marketing

May 15, 2020byJawad Stouli

Get CCPA ready with the Didomi consent management platform (CMP)

The California Consumer Privacy Act (CCPA) was enacted to provide California consumers with greater transparency and control over their personal information. The CCPA was created in response to changing public perceptions. Users, rightfully, want to understand and have the option to exercise control over their own data. Therefore, companies in the ad tech ecosystem need…

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ccpa

CMP

Consent

May 13, 2020byYannig Roth

Didomi’s CMP has been approved as TCFv2-compliant (migration cut-off date now is August 15th)

We have announced yesterday that our Consent Management Platform (CMP) has successfully passed the IAB Europe’s CMP Compliance Programme (see the full list here). Many clients have started to transition to the TCF’s version 2 already, and all IAB members will have to update their websites and mobile apps to support it until the summer 2020.

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CMP

compliance

IAB

TCF v2

May 5, 2020byYannig Roth

« Do I need to collect consent? » – Mythbusting marketing obligations in a GDPR and CCPA era

Any marketer even remotely interested in the legal landscape around 2016 heard all sorts of discourses about GDPR. The regulation would be the end of newsletters, of solicitations, of targeted advertising. Companies would face tremendous fines if they failed to become compliant within a year. Two years after GDPR came into effect, marketing still exists…

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ccpa

Consent

CRM

GDPR

marketing

Preference Center

April 16, 2020byRomain Gauthier

My take on the CNIL’s new guidelines on cookies: 4 key ideas to remember

The new CNIL (France’s privacy watchdog) guidelines released in the summer of 2019 have turned the advertising industry upside down and are prompting us to rethink how we monetize information and innovate in programmatic. On June 28th, the CNIL (which means National Commission for Information Technology and Civil Liberties) published its action plan on advertising targeting, one…

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CMP

Consent

Cookies

April 15, 2020byYannig Roth

Why CRMs failed to deliver customer-centric marketing, and how Preference Centers can help

Five years ago, most marketers still believed that understanding customer behavior was about collecting massive amounts of data about them. They quickly realized it was not. The key of marketing success has not changed: delivering the right information at the right time to the right person – only means vary over time.

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CRM

Preference Center

Preference Management

April 8, 2020byYannig Roth

IAB’s updated Transparency Consent Framework (TCF 2.0): What is the timeline?

Starting April, 2020, the IAB Transparency and Consent Framework (TCF) will transition to its version 2. Vendors, CMPs, and publishers/advertisers will update their websites and mobile apps to support this new version of the TCF in the coming months. This article summarizes some key elements of the version 2 of the IAB TCF and the migration…

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IAB

TCF v2

July 1, 2019byRomain Gauthier

Didomi is the first Consent Management Platform to offer a solution for AMP

The French independent company Didomi becomes the first provider to offer a consent management solution dedicated to AMP pages (Accelerated Mobile Pages), enabling publishers to optimize the collection and management of their user’s privacy preferences in strict compliance with current legislation. Used by several publishers, brands and E-commerce players worldwide, the AMP framework (accelerated mobile…

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AMP

CMP

May 8, 2019byRomain Gauthier

Chrome without cookies?

Google announced at Google I/O conference yesterday that it will now enforce dramatic restrictions on cookies within Chrome. What does this mean? This is good news for Chrome users who will now get more control over their cookies in their favourite browser, which was historically hard. Those who have ever read a cookie policy know…

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chrome

Cookies

Google

February 4, 2019byRomain Gauthier

Didomi is market leader in Spain among publishers

Paris/February 4th, 2019/ New figures from leading Adtech provider Smart show that the French startup Didomi is the leading Consent Management Platform for publishers in Spain with 53% market share Since May 25th 2018, the General Data Protection Regulation is the new privacy framework for online publishers in Europe. It enforces strong protection for consumers…

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November 22, 2018byJawad Stouli

What CMPs can learn from the French data protection authority

On 30 October 2018, the French Data Protection Authority (the “CNIL”) issued a warning against a small company called Vectaury in relation to how this Ad Tech actor was collecting consent for geolocation-based advertising campaigns. On 8 November 2018, it decided to make this decision public notably because it is necessary to “raise awareness among…

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CMP

CNIL

Consent

Cookies

France

GDPR

IAB

Sanction

Vectaury

Warning

November 21, 2018byRomain Gauthier

Didomi now supports in-app consent management

Didomi announces the launch of its iOS and Android SDKs to help companies manage in-app consent Didomi clients can now seamlessly integrate consent collection workflows into their iOS and Android apps and distribute these consents to the vendors they’re working with (monetization, advertising, marketing, etc.). This is part of a larger effort by Didomi to…

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June 6, 2018byJawad Stouli

Governance procedure of DIDOMI has been labelled by the CNIL

Just before the French Data Protection Authority ceased this activity, DIDOMI has obtained probably the last label delivered by the CNIL. Under a decision 2018-240 dated 24 May 2018, the CNIL has acknowledged that the governance measures implemented by DIDOMI meet the requirements of the reference document in relation to procedures aimed at protecting personal…

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CNIL

label

Win

May 25, 2018byJawad Stouli

A potential future for the Ad Tech industry: consent without tracking walls

Publishers and actors of the Ad Tech sector targeting the EU currently face one of the biggest challenges they have ever encountered, one that may require them to change profoundly their model. Namely? Unambiguous positive consent. Some background Publishers (both online and offline) have traditionally been able to provide their readers with free contents by…

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Ad Tech

Consent

ePrivacy

GDPR

Publishers

May 17, 2018byRomain Gauthier

Didomi announces the support of Google’s EU user consent policy

Didomi is the first consent management platform to support the new consent requirements from Google. With this new integration, any publisher using Didomi’s consent solutions and Google DFP, Adsense or AdX products will be able to inform Google in real-time that a consent has been collected from a user and therefore to comply with Google’s…

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April 20, 2018byRomain Gauthier

Didomi now supports the IAB Europe consent framework

Didomi is proud to announce that our Consent Management Platform (CMP) is now officially registered with the IAB Europe’s GDPR consent framework. We’re one of the first CMPs to fully support the framework. The IAB Europe Consent Framework The IAB Europe Consent Framework aims at standardizing consent flows between advertising partners. Online advertising involves a…

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Consent

Cookies

ePrivacy

GDPR

Publishers

tailored advertising

targeted advertising

March 29, 2018byJawad Stouli

An interpretation of Google new consent requirements for publishers

We wrote a few articles in the last months regarding consent, including on how consent should be obtained (e.g. may clicking on the website be considered a sufficient positive act ?) or why it should be obtained  (e.g. which geolocation uses or marketing communications will require consent ?). Taking into account this framework, we thought it would be…

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Ad Tech

Consent

GDPR

Google

Publishers

targeted advertising

February 13, 2018byJawad Stouli

Reliably distribute JavaScript SDKs and widgets at scale

When we first started distributing our JavaScript SDK, we went from 0 to millions of page views per day in a few days. We have been growing pretty fast since then and we are proud of our 100% uptime so far. This is the story of how we set up our infrastructure for painless scale….

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February 11, 2018byJawad Stouli

How we built our analytics platform on AWS in a day

At Didomi, we recently set up a first version of our analytics/reporting platform for business metrics (not pure tech/operations metrics). We wanted to start collecting business metrics and have an easy way to collect, store, query and graph them that would be 1) adapted to our size (we are still a pretty small company), 2)…

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February 9, 2018byJawad Stouli

(French) Consentement GDPR en pratique – Partie 3: les mineurs

Consentement des mineurs : une bonne chose de faite ? Mercredi 7 février 2018 a été adopté par l’Assemblée Nationale un amendement ajoutant à la loi Informatique et Libertés un article 7-1 relatif au consentement des mineurs au traitement de leurs données personnelles. Consentement lié à l’offre directe de services de la société de l’information aux enfants…

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CNIL

Consent

GDPR

Informatique et Libertés

Minors

personal data

December 29, 2017byJawad Stouli

Which kind of electronic advertising will require consent?

There are some cases where consent of the end-user is mandatory: this is the case for direct marketing, a category of advertising covering various techniques. As of now, the ePrivacy Directive required consent in relation to “the use of automated calling systems without human intervention (automatic calling machines), facsimile machines (fax) or electronic mail for…

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Consent

custom audience

ePrivacy

tailored advertising

targeted advertising

December 13, 2017byJawad Stouli

GDPR consent in practice – Part 2: Methods

After reviewing when it is opportune to obtain consent, it is time to take a closer look at ways to obtain consent. How should consent be obtained? Consent is defined by the GDPR as “any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement…

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Consent

European Union

GDPR

Methods

personal data

December 12, 2017byJawad Stouli

GDPR consent in practice – Part 1: Opportunity

As a follow up to the article on whether collecting user geolocation require consent, it has to be examined more generally when and how consent should be obtained. The first part of this topic focuses on simple guidance regarding the opportunity to obtain consent. When should consent be obtained? It is important to underline that,…

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Consent

GDPR

Opportunity

personal data

December 5, 2017byJawad Stouli

Does collecting user geolocation require consent?

Collecting geolocation is a tricky topic in data privacy regulations. As of today, consent is not necessarily required by law. The ePrivacy Directive, on the first hand, requires consent for use of location data yet this obligation is only binding upon public electronic communication services and networks (telecom operators). The General Data Protection Regulation, on…

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Consent

ePrivacy

European Union

GDPR

Geolocation

personal data

November 30, 2017byJawad Stouli

Privacy Impact Assessment in a nutshell

The French Data Protection Authority — called in short the “CNIL” — has just released on 22 November 2017 a free tool to assist companies in the process of conducting a Privacy Impact Assessment. This initiative happens in the context where the deadline for implementing the GDPR is close (May 2018) and companies are still struggling to make compliance…

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European Union

GDPR

personal data

PIA

Privacy Impact Assessment

November 29, 2017byJawad Stouli

ePrivacy, not voted but already applied

The EU is currently discussing the content of the future ePrivacy regulation which is now scheduled for the end of 2018. One of its key measures is contained in article 10 of the proposal which specifies that “Software placed on the market permitting electronic communications, including the retrieval and presentation of information on the internet,…

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Browsers

Cookies

ePrivacy

European Union

personal data