Blog

May 25, 2018byJulie Tamba

A potential future for the Ad Tech industry: consent without tracking walls

Publishers and actors of the Ad Tech sector targeting the EU currently face one of the biggest challenges they have ever encountered, one that may require them to change profoundly their model. Namely? Unambiguous positive consent. Some background Publishers (both online and offline) have traditionally been able to provide their readers with free contents by…

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Ad Tech

Consent

ePrivacy

GDPR

Publishers

May 17, 2018byRomain Gauthier

Didomi announces the support of Google’s EU user consent policy

Didomi is the first consent management platform to support the new consent requirements from Google. With this new integration, any publisher using Didomi’s consent solutions and Google DFP, Adsense or AdX products will be able to inform Google in real-time that a consent has been collected from a user and therefore to comply with Google’s…

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April 20, 2018byRomain Gauthier

Didomi now supports the IAB Europe consent framework

Didomi is proud to announce that our Consent Management Platform (CMP) is now officially registered with the IAB Europe’s GDPR consent framework. We’re one of the first CMPs to fully support the framework. The IAB Europe Consent Framework The IAB Europe Consent Framework aims at standardizing consent flows between advertising partners. Online advertising involves a…

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Consent

Cookies

ePrivacy

GDPR

Publishers

tailored advertising

targeted advertising

March 29, 2018byJulie Tamba

An interpretation of Google new consent requirements for publishers

We wrote a few articles in the last months regarding consent, including on how consent should be obtained (e.g. may clicking on the website be considered a sufficient positive act ?) or why it should be obtained  (e.g. which geolocation uses or marketing communications will require consent ?). Taking into account this framework, we thought it would be…

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Ad Tech

Consent

GDPR

Google

Publishers

targeted advertising

February 13, 2018byJawad Stouli

Reliably distribute JavaScript SDKs and widgets at scale

When we first started distributing our JavaScript SDK, we went from 0 to millions of page views per day in a few days. We have been growing pretty fast since then and we are proud of our 100% uptime so far. This is the story of how we set up our infrastructure for painless scale….

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February 11, 2018byJawad Stouli

How we built our analytics platform on AWS in a day

At Didomi, we recently set up a first version of our analytics/reporting platform for business metrics (not pure tech/operations metrics). We wanted to start collecting business metrics and have an easy way to collect, store, query and graph them that would be 1) adapted to our size (we are still a pretty small company), 2)…

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February 9, 2018byJulie Tamba

(French) Consentement GDPR en pratique – Partie 3: les mineurs

Consentement des mineurs : une bonne chose de faite ? Mercredi 7 février 2018 a été adopté par l’Assemblée Nationale un amendement ajoutant à la loi Informatique et Libertés un article 7-1 relatif au consentement des mineurs au traitement de leurs données personnelles. Consentement lié à l’offre directe de services de la société de l’information aux enfants…

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CNIL

Consent

GDPR

Informatique et Libertés

Minors

personal data

December 29, 2017byJulie Tamba

Which kind of electronic advertising will require consent?

There are some cases where consent of the end-user is mandatory: this is the case for direct marketing, a category of advertising covering various techniques. As of now, the ePrivacy Directive required consent in relation to “the use of automated calling systems without human intervention (automatic calling machines), facsimile machines (fax) or electronic mail for…

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Consent

custom audience

ePrivacy

tailored advertising

targeted advertising

December 13, 2017byJulie Tamba

GDPR consent in practice – Part 2: Methods

After reviewing when it is opportune to obtain consent, it is time to take a closer look at ways to obtain consent. How should consent be obtained? Consent is defined by the GDPR as “any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement…

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Consent

European Union

GDPR

Methods

personal data

December 12, 2017byJulie Tamba

GDPR consent in practice – Part 1: Opportunity

As a follow up to the article on whether collecting user geolocation require consent, it has to be examined more generally when and how consent should be obtained. The first part of this topic focuses on simple guidance regarding the opportunity to obtain consent. When should consent be obtained? It is important to underline that,…

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Consent

GDPR

Opportunity

personal data

December 5, 2017byJulie Tamba

Does collecting user geolocation require consent?

Collecting geolocation is a tricky topic in data privacy regulations. As of today, consent is not necessarily required by law. The ePrivacy Directive, on the first hand, requires consent for use of location data yet this obligation is only binding upon public electronic communication services and networks (telecom operators). The General Data Protection Regulation, on…

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Consent

ePrivacy

European Union

GDPR

Geolocation

personal data

November 30, 2017byJulie Tamba

Privacy Impact Assessment in a nutshell

The French Data Protection Authority — called in short the “CNIL” — has just released on 22 November 2017 a free tool to assist companies in the process of conducting a Privacy Impact Assessment. This initiative happens in the context where the deadline for implementing the GDPR is close (May 2018) and companies are still struggling to make compliance…

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European Union

GDPR

personal data

PIA

Privacy Impact Assessment

November 29, 2017byJulie Tamba

ePrivacy, not voted but already applied

The EU is currently discussing the content of the future ePrivacy regulation which is now scheduled for the end of 2018. One of its key measures is contained in article 10 of the proposal which specifies that “Software placed on the market permitting electronic communications, including the retrieval and presentation of information on the internet,…

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Browsers

Cookies

ePrivacy

European Union

personal data